Performance Marketing Agency

4 Performance Marketing Agency Success Stories [2024]

Pat Walls

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Updated: October 9th, 2024

Looking to maximize digital advertising efficiency? Consider launching a performance marketing agency. This business model revolves around results—clients only pay for achieved performance metrics like clicks, leads, or sales.

Establish your agency by mastering various performance marketing channels such as affiliate marketing, PPC, and social media advertising. With low initial overhead costs, your key investments will be in analytical tools and talent that can drive targeted campaigns.

As businesses continually seek ROI-focused strategies, a performance marketing agency provides indispensable value. This can be an engaging and dynamic entrepreneurial path requiring a blend of strategic thinking, data analysis, and creativity.

If you're someone who finds satisfaction in measurable outcomes and enjoys the process of optimizing marketing efforts, starting a performance marketing agency could be a rewarding venture.

In this list, you'll find real-world performance marketing agency success stories and very profitable examples of starting a performance marketing agency that makes money.

1. Madrivo ($44.4M/year)

Ronen Hamatian, CEO of Madrivo, came up with the idea for his performance marketing agency after working in the wholesale lending industry and realizing the need for better lead quality and compliance in online advertising. By pivoting the business model and focusing on sourcing brands directly, Madrivo has become a trusted partner for leading US brands and achieved a three-year revenue growth of 72%.

How much money it makes: $44.4M/year
How many people on the team: 47

This Innovating Company Disrupted An $8B Industry

Performance marketing agency Madrivo has grown into a $44 million-per-year business by offering low-risk, high-reward performance marketing services and focusing on quality, compliant offers from proud brand partners across a range of channels, all while emphasizing the importance of people, culture, and values.

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2. Prodigi ($2.28M/year)

Aida, the CEO and Co-Founder of ProDigi, came up with the idea of starting a digital marketing and production agency based on her passion for the field. She wanted to create a company that provided cost-effective, high-quality video content and specialized in developing, displaying, and modifying paid advertising services. With a small team in a small room, they worked tirelessly to establish themselves as one of the fastest-growing advertising companies in the industry, gaining clients such as Porsche and Audi in just 1.5 months. Today, ProDigi operates in over 12 countries and continues to strive for growth and improvement.

How much money it makes: $2.28M/year
How much did it cost to start: $2.5K
How many people on the team: 50

How We Started A $90K/Month Video Production And Digital Marketing Agency

ProDigi is a digital marketing and production company with a 29-member team providing video production, social media marketing, and paid advertising services worldwide, and experiencing fast-paced development, boasting a gross margin of 27%, a profit margin of 16%, and winning contracted to companies such as Porsche and Audi after only 1.5 months.

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3. Altered State Productions ($960K/year)

As a passionate media enthusiast, Eddie Castillo came up with the idea for Altered State Productions based on his childhood fascination with commercials and trailers. After recognizing the time and resource-consuming process of finding marketing service providers, Eddie and his business partner developed a Service-as-a-Product model that offers transparent pricing and a user-friendly experience. Their dedication to providing high-quality video production services has led to collaborations with prominent clients and the success of their agency.

How much money it makes: $960K/year
How much did it cost to start: $25K
How many people on the team: 13

How My Childhood Media Interest Inspired Me To Build A $80K/Month Marketing Agency

Altered State Productions offers a one-stop-shop for digital marketing and video production services, servicing B2B and B2C clients nationwide with a 100% retention rate and 80% of business from returning customers.

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4. Spear Growth ($240K/year)

Ishaan, the founder of Spear Growth, started his entrepreneurial journey while exploring various ventures during his time as a computer science engineering student. After gaining experience in marketing and SEO, he left his job at a unicorn startup and realized the importance of understanding business to become a better marketer. This realization led him to start Spear Growth, a B2B SaaS marketing agency that has grown rapidly, bringing in impressive results for clients and expanding its team from 6 to 9 full-time employees in just 6 months.

How much money it makes: $240K/year
How much did it cost to start: $2K
How many people on the team: 9

How I Got A $20K/Month Growth Agency Off The Ground Networking On LinkedIn

Spear Growth, a B2B SaaS Marketing agency, has helped high-growth companies like Hasura and Darwinbox achieve results like 13x SQLs from Paid ads in 6 months and has grown from a team of 6 to 9 full-time people in just the last 6 months.

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Read by 3,845 founders