Pen Store

Pen Store Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Elevate the everyday writing experience with a dedicated pen store. Imagine a business centered around providing high-quality writing instruments—from fountain pens to gel pens and everything in between.

With a pen store, you can cater to enthusiasts, professionals, and students alike by offering a curated selection of products that enhance their writing rituals. This venture involves sourcing unique and reliable pens from around the globe, setting up an inviting retail space, and perhaps even creating an online presence to reach wider audiences.

The tactile pleasure of a well-made pen is something often overlooked in our digital age, but there remains a steadfast audience who appreciates craftsmanship and quality. By providing this niche product category, you can tap into a market of dedicated aficionados and everyday users, making their writing experience both functional and enjoyable.

If you have a keen eye for detail and a passion for writing instruments, this business could be a rewarding way to share that love with others while generating income.

In this list, you'll find real-world pen store success stories and very profitable examples of starting a pen store that makes money.

1. Everyman ($720K/year)

James Montgomery, the owner and CEO of Everyman, came up with the idea for his everyday carry (EDC) eCommerce company after researching businesses to purchase. With his experience in international travel and a desire for functional and high-quality gear, he saw an opportunity to provide premium EDC products for men seeking a minimalist lifestyle. Since acquiring Everyman, he has focused on building relationships with customers through personalized experiences and has successfully launched new products through Kickstarter. The company is currently generating $60,000 per month in revenue and plans to continue growing its product line.

How much money it makes: $720K/year
How many people on the team: 2

On Acquiring And Scaling To $60K/Month An Everyday Carry Ecommerce Company

Everyman, an everyday carry eCommerce company, has been generating around $60,000 per month in revenue after completing a brand and website revamp last year, with an average of 35% returning customers who spend $50 or more on the site.

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