Online Reputation Business

3 Online Reputation Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

An online reputation management business involves helping individuals and companies improve their digital footprints by curating positive web content.

As a reputation consultant, you pursue search engine optimization and public relations strategies to mitigate damaging commentary.

With services ranging from blog outreach to social media cleanup, building an Online Reputation Management firm lets you reclaim web narratives.

For PR-savvy founders seeking an accessible startup model, an online reputation venture allows you to monetize internet influence from anywhere while fueling a billion-dollar industry spanning business and personal brands.

In this list, you'll find real-world online reputation business success stories and very profitable examples of starting a online reputation business that makes money.

1. White Bullet ($1.2M/year)

Peter Szyszko, a former intellectual property lawyer, founded White Bullet after realizing the need for efficient processes to differentiate between legal and illegal online content. By using AI and machine learning, White Bullet has developed an IP Infringement Analytics Platform that identifies infringing websites and tracks the advertising funding them. The company has experienced significant growth, attracting clients from the media industry, government, and law enforcement sectors.

How much money it makes: $1.2M/year
How many people on the team: 16

How We Developed A Leading IP Infringement Analytics Platform

White Bullet CEO and founder, Peter Szyszko, discusses how he identified and began targeting IP-infringing websites and apps with his IPI Analytics Platform, which has seen the company grow and expand into new areas such as social media antipiracy and connected TV.

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2. ReviewsOnMyWebsite ($492K/year)

Motuz came up with the idea when he was looking for a widget to embed Google reviews into his friend's website. He realized that many business owners would find such a widget useful, and so he decided to invest his resources into building a profitable solution.

How much money it makes: $492K/year
How much did it cost to start: $2.5K
How many people on the team: 0

How This Self-Taught Developer Built A $492K/Year Reputation Management Platform

ReviewsOnMyWebsite is an online reputation management software helping small businesses collect, monitor, and display online reviews to establish trust and improve brand reputation, which has helped over 35,000 businesses convert more leads by simplifying the process of collecting feedback and displaying customer reviews.

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3. Agent C. Advertising ($240K/year)

David Caruso, the founder of Agent C Advertising, was motivated to start his own agency after disagreeing with the way the other partners ran the business. He felt that their focus was on creating work that could win awards rather than creating work that would benefit the client. He wanted to build an agency that valued customer relationships and created work that solved the problems the clients needed to have solved.

How much money it makes: $240K/year
How much did it cost to start: $10K
How many people on the team: 4

How I Started A $20K/Month Branding And Advertising Agency

Agent C Advertising is a full-service ad agency, emphasizing content creation for print ads, social media, and video productions, that started with just two clients in 2018 and now has more than 35 clients who are active at least quarterly and generates over $20k per month, all through word of mouth referrals, thanks to the agency's focus on building and maintaining strong relationships with its clients.

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Read by 6,621 founders