Online Marshmallow Business

Online Marshmallow Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Ever thought about selling marshmallows online? Start an online marshmallow business, a sweet and simple concept that allows you to cater to a niche market with a timeless treat.

You can craft these sugary delights in an array of flavors, shapes, and sizes—or even create custom designs for special occasions. Building your brand involves developing unique recipes, sourcing high-quality ingredients, and establishing an engaging online presence through a sleek website and active social media profiles.

Though it requires attention to detail and a commitment to quality, the low overhead cost makes it an attractive option for aspiring entrepreneurs. If you have a knack for baking and enjoy creating delightful confections, an online marshmallow business could be a rewarding venture.

In this list, you'll find real-world online marshmallow business success stories and very profitable examples of starting a online marshmallow business that makes money.

1. XO Marshmallow ($1.3M/year)

Lindzi Shanks, co-founder of XO Marshmallow, started the business after her partner Kat Connor created homemade marshmallows as a gift and received overwhelming feedback. Realizing the potential, they decided to launch an online shop and later opened the world's first marshmallow café. They relied on customer feedback and suggestions to develop new flavors and products, using their culinary and branding expertise to create a successful lifestyle brand.

How much money it makes: $1.3M/year
How much did it cost to start: $200
How many people on the team: 7

How We Started A $1.5M/Year Gourmet Marshmallow Brand With $200

XO Marshmallow, the premier gourmet marshmallow company and home of the first marshmallow café, discusses how they became the leader in their market by creating a compelling lifestyle brand primarily through social media and organic traffic, leading them to do $1.5 million in sales last year with continued YoY growth ranging from 25-300%.

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