Online Form Builder

5 Online Form Builder Success Stories [2024]

Updated: October 6th, 2024

An online form builder is a tool that allows you to quickly and easily build online forms for your website.

Benefits of using a form builder:

  • Use to easily collect information from visitors, customers, employees, or even other businesses for marketing research.
  • Help businesses get more leads and increase conversion.
  • You can build beautiful and professional-looking forms in minutes.

In this list, you'll find real-world online form builder success stories and very profitable examples of starting a online form builder that makes money.

1. 123FormBuilder ($5.04M/year)

Florin Cornianu came up with the idea for 123FormBuilder while working as a software developer. He and his co-founder, Tudor Bastea, identified a need for a user-friendly form builder to collect and manage data. Through trial and error and with the help of industry experts, they grew the business to over a hundred thousand users and achieved steady growth.

How much money it makes: $5.04M/year
How many people on the team: 90

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How We Started A $420K/Month Online Forms And Surveys Tool

123FormBuilder co-founder and CEO, Florin Cornianu, shares how they grew their SaaS business to almost 100 employees, over a hundred thousand active users, and broke the $1M annual recurring revenue mark through a market-centric, data-driven approach to product design and product marketing, a solid channel partnership strategy, and aggressively reinvesting profits.

Read by 5,480 founders

2. Paperform ($2.62M/year)

Diony McPherson and her husband Dean founded Paperform in 2016 as a lifestyle business. However, the business quickly grew and they made the decision to actively grow the company at the end of 2018. They have now bootstrapped the company to over $1.5 million in annual revenue and have built a team that they love working with.

How much money it makes: $2.62M/year
How much did it cost to start: $5K
How many people on the team: 19

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How This Couple Bootstrapped A $1.5M ARR Online Form Builder

Bootstrapped online form builder Paperform, founded by Diony McPherson and her husband, grew from a lifestyle business launched in 2016 to an annual revenue of over $1.5m by 2021, thanks to investing resources in supporting customers and creating a high-quality product.

Read by 7,503 founders

3. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much money it makes: $1.92M/year
How many people on the team: 15

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On Starting A $160K/Month CRM & Automations Company After A US Air Force Career

GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.

Read by 12,039 founders

4. ConvertCalculator ($288K/year)

Came up with the idea when a client asked him to build a price quote app. He searched Quora and Reddit for potential demand and found there were lots of people looking for a similar app. Decided to build it in a week and landed his first paying customers 2 weeks later.

How much money it makes: $288K/year
How many people on the team: 0

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How I Turned A Client Request Into My Own $5K/Month SaaS Product

ConvertCalculator founder Joris de Ruiter went from building websites at an agency to running his own successful SaaS business that's now signing up new customers every day and taking $5,000 in monthly recurring revenue.

Read by 7,875 founders

5. NoteForms ($174K/year)

Julien Nahum, founder of NotionForms, came up with the idea for his business after discovering the API release of Notion, a productivity software. As a huge fan of Notion, he wanted to build something with the API and decided to create a form builder integration that offers advanced features specifically for Notion users. Since its launch, NotionForms has gained 26k users, 850 paid subscribers, and generates an ARR of $182k.

How much money it makes: $174K/year
How much did it cost to start: $0
How many people on the team: 1

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How I Bootstrapped My Notion Form Builder $180K ARR

NotionForms, a SaaS company offering a form builder integration to Notion, boasts an impressive total of 26k users, 850 paid subscribers, and an ARR of $182k, with steady growth since its launch and being used internally by many huge tech companies.

Read by 8,457 founders