Online Advertising Agency

How Much Money Do Online Advertising Agencies Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, online advertising agencies can make between $10,000-$1,250,000 per month.
The average revenue for a successful online advertising agency is $177K per month.
The highest grossing online advertising agency in our records makes over $15,000,000 per year.
Online advertising agency owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting an online advertising agency?

And now you're wondering how much online advertising agency owners actually make...

Well, let’s dive in!

Here are example of real online advertising agencies and how much money they make - as reported by the founders themselves:

1. Strategus ($15M/year)

Joel Cox, co-founder of Strategus, came up with the idea for the advertising technology startup after recognizing the rise of digital streaming and targeted advertising. Cox saw the potential in programmatic OTT/CTV advertising and launched the first campaign in 2014. Today, Strategus generates $14.8 million in revenue and has been on the Inc. 5000 for three consecutive years.

How much money it makes: $15M/year

2. Zero Gravity Marketing ($9.6M/year)

Chris Uzzo, the founder of Zero Gravity Marketing, came up with the idea for his digital marketing agency after building and overseeing the SEO and PPC departments for multiple agencies. With a focus on data-driven strategies and a commitment to transparency, Zero Gravity Marketing has experienced impressive growth, including being recognized by Inc as one of the fastest-growing privately-owned companies and projecting over $10 million in revenue for 2022.

How much money it makes: $9.6M/year

3. Flying V Group ($3M/year)

Flying V Group was founded by Robb Fahrion and his brother based on an opportunity they identified in the market. After helping a mentor with his website and seeing the demand for digital help, they decided to start a marketing services firm. They focused on serving professional service industries and used SEO and content marketing to establish their clients as industry experts online. The company has since grown to employ 12 people, worked with over 300 clients, and is on track to double its revenue for the second year in a row.

How much money it makes: $3M/year

4. The Creative Collective ($2.4M/year)

Yvette Adams, founder of The Creative Collective, came up with the idea to start her marketing agency out of both ambition and necessity. With a diverse background in marketing and media, she saw the potential in offering a one-stop-shop for creative services on the Sunshine Coast. She began by offering her services to people she knew and quickly gained clients and referrals, positioning her agency as a pioneer in the industry.

How much money it makes: $2.4M/year

5. Prodigi ($2.28M/year)

Aida, the CEO and Co-Founder of ProDigi, came up with the idea of starting a digital marketing and production agency based on her passion for the field. She wanted to create a company that provided cost-effective, high-quality video content and specialized in developing, displaying, and modifying paid advertising services. With a small team in a small room, they worked tirelessly to establish themselves as one of the fastest-growing advertising companies in the industry, gaining clients such as Porsche and Audi in just 1.5 months. Today, ProDigi operates in over 12 countries and continues to strive for growth and improvement.

How much money it makes: $2.28M/year

6. Grow Your Agency ($1.44M/year)

Iman Gadzhi, founder of IAG Media and Grow Your Agency, came up with the idea for his social media marketing agency (SMMA) and online course after mastering Facebook ads and personal branding. With over $1.2 million in profit in just two years and multiple successful students, Gadzhi has become a leader in the SMMA industry.

How much money it makes: $1.44M/year

7. Loop ($1.38M/year)

Francesco and Valerio, founders of Loop, a $35K/Mo Online Advertising Agency, started their business in 2017 after working as freelancers in the advertising industry. They saw the potential for growth and wanted to offer specialized services in a specific market that was not yet saturated in Italy. By focusing on performance, priorities, and processes, they were able to attract and retain clients, leading to rapid growth and expansion into new industries and markets.

How much money it makes: $1.38M/year

8. Ogline Digital ($1.2M/year)

Dylan Ogline, the founder of Ogline Digital, had a history of failed business projects before he honed in on digital marketing management. With a simple landing page, lean operations, and focused targeting on Google Ads, he quickly found success, reaching six figures in a few months and seven figures within two years. Now, with a team of 12, Dylan's goal for the next five years is to grow to $5-10 million in annual revenue while prioritizing his team's growth and success.

How much money it makes: $1.2M/year

9. Sievers Creative ($1.2M/year)

Roger Sievers, founder of Sievers Creative, started the business as a side hustle to pay off his student loans. He saw a gap in the market for serving small-sized businesses that were underserved by larger agencies. After years of building skills and developing relationships, Sievers Creative has experienced impressive growth, with a team of 8 and a 40-50% year-over-year revenue increase.

How much money it makes: $1.2M/year

10. ADYOUNEED ($1.14M/year)

Bonjour! Tufan founded ADYOUNEED, a marketing tech platform that allows small businesses and startups to create and manage ads on platforms like Facebook, Instagram, Google, and Tiktok without any marketing knowledge. The idea came to him after realizing that many businesses were wasting their marketing budgets on wrongly setup ads, and he wanted to provide a simplified and unified platform to help them succeed. With over $95,000 in monthly recurring revenue, ADYOUNEED is just getting started and has plans for aggressive marketing campaigns and new product launches in the future.

How much money it makes: $1.14M/year