Natural Beauty Product Business

10 Tips For Starting A Successful Natural Beauty Product Business (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own natural beauty product business? Here are some tips you should know:

Learn more about starting a natural beauty product business:

Where to start?

-> How much does it cost to start a natural beauty product business?
-> Pros and cons of a natural beauty product business

Need inspiration?

-> Other natural beauty product business success stories
-> Marketing ideas for a natural beauty product business
-> Natural beauty product business names

Other resources

-> Profitability of a natural beauty product business

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a natural beauty product business:

#1: Kristie Chee, founder of Olakino Skincare:

We chatted with with Kristie, founder of Olakino Skincare ($4K/month). In our interview, Kristie says:

After many years of using skincare and makeup products claiming to be “non-toxic,” I realized these companies were actually still using some toxic ingredients or components in their products and simply hoped that consumers would take their word that it was safe.

Read the full interview ➜

#2: Dr. Garima Jain, founder of Raganaturals LLC:

We chatted with with Dr., founder of Raganaturals LLC ($10K/month). In our interview, Dr. says:

Our mistakes are just reminders to make better decisions. I made quite a lot. I spent too much time before launch trying to perfect everything from packaging to labels, etc. I think it just wasted lots of invaluable time.

Additionally:

Our mistakes are just reminders to make better decisions. I made quite a lot. I spent too much time before launch trying to perfect everything from packaging to labels, etc. I think it just wasted lots of invaluable time.

Read the full interview ➜

#3: Tony & Faye Ouyang, founder of Doppeltree:

We chatted with with Tony, founder of Doppeltree ($70K/month). In our interview, Tony says:

Selling on Amazon is great to get started, but start thinking about how you can diversify away from it as soon as you’ve hit a good rhythm with your sales.

Additionally:

We encourage customers to buy our other products by bundling products together, offering free samples and discounts to try similar products.

Read the full interview ➜

#4: Mel young , founder of Flowerdale Valley:

We chatted with with Mel, founder of Flowerdale Valley ($5K/month). In our interview, Mel says:

“Keep going” is frequently the only difference between success and failure.

Read the full interview ➜

#5: Tony & Faye Ouyang, founder of Doppeltree:

We chatted with with Tony, founder of Doppeltree ($70K/month). In our interview, Tony says:

It’s OK to experiment with pricing to improve margins without having to sacrifice total sales.

Read the full interview ➜

#6: Mel young , founder of Flowerdale Valley:

We chatted with with Mel, founder of Flowerdale Valley ($5K/month). In our interview, Mel says:

Make sure to look at your overall business, keep data, see what works, and doesn't work.

Read the full interview ➜

#7: Sabrina Noorani, founder of ClearForMe:

We chatted with with Sabrina, founder of ClearForMe ($325K/month). In our interview, Sabrina says:

Share your problems (don’t hide them). Without fail, every time I share what my roadblocks and current problems are, something shifts, and answers come. Maybe not in a linear way, but the answers I didn't even think I was looking for fall into my lap.

Additionally:

If you solve a real need for customers, you will retain them. We talk to our customers all the time, exploring what is going on, what their obstacles are, and what opportunities they see across their entire business