Music Publicist

Music Publicist Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

A music publicist is a professional who deals with media and public relations on behalf of a music group or a musician. An artist will consult the publicist before releasing any communications to the public.

To become a publicist, earn a bachelor’s degree in a relevant field, and develop strong public relations skills. You must have experience in media relations, client communications, crisis management, and press campaign development to serve effectively as a publicist.

In this list, you'll find real-world music publicist success stories and very profitable examples of starting a music publicist that makes money.

1. DJ Tobander ($12K/year)

DJ Tobander, a seasoned blogger, noticed that DJs were constantly asking him about his playlists for special occasions. With this insight, he created collections of DJ sets and sold the names of the songs and their order. This unique product resonated with his target audience, leading to a profitable business generating $1,000 in sales each month.

How much money it makes: $12K/year
How much did it cost to start: $50
How many people on the team: 0

How I Created Niche Infoproducts For DJs That Now Generate $1K/Month

Learn how DJ Tobander created a successful niche info-product business generating $1,000 a month through selling collections of DJ sets for special occasions and working with affiliates, with only modest costs and simple tools like WordPress, AWeber, LeadPages, and Digistore24.

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2. Snake Oil Music News ($1.2K/year)

Jordan Williams, founder of Snake Oil Music News, was inspired to start the business after attending over 170 gigs and 11 festivals in 2019 and sharing his experiences on his personal Facebook page. Encouraged by feedback from friends, he launched Snake Oil Music News in October 2019, quickly gaining hundreds of likes and followers. The page has since expanded to include interviews with bands, music video production, and live events, with a bright future ahead.

How much money it makes: $1.2K/year
How much did it cost to start: $0
How many people on the team: 2

On Starting A Website About Rock Music

Snake Oil Music News is a website that promotes new and emerging indie rock bands and artists, with a focus on reviews and live events, and has expanded to include merchandise sales and video content creation, looking for volunteers to help keep up with demand.

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Read by 5,243 founders