Mens Grooming Product

Mens Grooming Product Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Grooming isn't just a routine; it's a lifestyle. Launching a line of men's grooming products serves a growing market looking for high-quality, effective solutions tailored to their specific needs. By developing a brand that offers skincare, haircare, and shaving essentials specially formulated for men, you tap into a demographic that's both brand-conscious and willing to invest in premium products.

Creating a range of grooming products involves researching ingredients, partnering with reliable manufacturers, and establishing a robust supply chain. The goal is to offer products that deliver results, fostering customer loyalty and repeat business.

To get traction, consider focusing on direct-to-consumer sales through an online store and leveraging social media marketing to build a community around your brand. Collaborations with influencers and grooming experts can amplify your reach and credibility. If you’re passionate about quality and have a knack for branding, this is a viable and rewarding business opportunity to explore.

In this list, you'll find real-world mens grooming product success stories and very profitable examples of starting a mens grooming product that makes money.

1. Backstage Rock Shop ($2.22M/year)

Matti Lehtonen, the founder of Backstage Rock Shop, got the idea for his business while playing in a rock band and handling their merchandise. He noticed that existing merchandising companies in Finland were doing things wrong, so he and three friends started Backstage Rock Shop with the goal of being the best, most artist-friendly merchandise company in the country. Since then, they have grown significantly, with annual revenue now reaching over $2 million.

How much money it makes: $2.22M/year
How much did it cost to start: $40K
How many people on the team: 5

How I Started A $150K/Month Business Selling Rock Bands Official Merchandise

Case study on Backstage Rock Shop, which grew from $150k annual revenue in its first year to looking at $2M+ revenue in 2020, selling rock bands' official merchandise in over 80 countries, with a growing roster of artists, exclusive items, and a focus on premium quality and customer service.

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2. Antonio’s Barber Shop ($1.5M/year)

Antonio Camilleri, a seasoned barber with over 18 years of experience, opened his first barbershop in Leister, UK, after working as an apprentice and further improving his skills in the Netherlands. Recognizing a gap in the market for old-school barbering in Malta, Antonio moved back and opened the official Antonio's Barber Shop with 8 chairs, quickly growing to 14 barbers across 2 locations. With an annual turnover of 1.5 million euros, Antonio's Barber Shop offers top-notch customer service, a range of grooming products, and a barbering academy.

How much money it makes: $1.5M/year
How much did it cost to start: $500K
How many people on the team: 25

How I Started A $125K Barber Shop, Beard Grooming Brand And Barbering Academy

Antonio Camilleri built Antonio's Barber Shop from a small two-chair operation to two locations servicing over 250 daily clients and €1.5M in annual revenue with a product line generating a 30% profit.

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3. Scruffie ($24K/year)

Reid Simkovitz, the founder of The Scruffie, came up with the idea for his neck shaver after struggling to find a convenient way to trim the hair on the back of his neck. Frustrated with relying on others or awkwardly attempting to shave it himself, he decided to create his own neck razor, leading to the successful launch of The Scruffie in April 2020. The product gained significant attention, being featured on platforms such as Business Insider, Cheddar, Yahoo's In The Know, and Barstool Sports, and even raising over $5,000 on Kickstarter.

How much money it makes: $24K/year
How much did it cost to start: $25K
How many people on the team: 1

How I Created An Innovative Neck Shaver

This case study is about a college student who invented The Scruffie, an innovative neck shaver, after struggling to find someone to shave the back of his neck, which has garnered over five million impressions, funding a Kickstarter and generating $2,200 in sales from customers in over ten countries.

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Read by 14,130 founders