Marketing Tools Development Business

3 Marketing Tools Development Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Marketing tools are resources and digital programs that help companies effectively promote their products and services. Many businesses today use different marketing tools to boost their sales.

If you are an app developer, you can start creating marketing tools and selling the service to marketers on per-subscription agreements or once-off payment plans.

In this list, you'll find real-world marketing tools development business success stories and very profitable examples of starting a marketing tools development business that makes money.

1. ConvertKit ($25M/year)

In 2013, Nathan set a challenge for himself: build a $5K/mo SaaS in 6 months with just $5,000. He got the idea after reading people's complaints about Mailchimp online, and decided to build a product that addressed those.

How much money it makes: $25M/year
How much did it cost to start: $5K
How many people on the team: 82

Profile: Nathan Barry Built A $25M/Year Newsletter Platform (Started As Solopreneur)

Discover how Nathan Barry bootstrapped ConvertKit from a $5,000 investment to a $25 million/year email marketing powerhouse by addressing the main objections of online creators and scaling through a lucrative affiliate program with an impressive $2.08 million/month average revenue.

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Read by 1,765 founders

2. Postoplan.app ($840K/year)

Alex Bozhin, founder & CEO of Postoplan, came up with the idea for his automated marketing platform for social media and messengers after working with various social media instruments in his marketing agency and feeling that something was missing. He saw an opportunity to revolutionize the market and create his own instrument for working with social media. After months of research and interviews with potential clients, he launched Postoplan and attracted over 1,000 users, including paying ones, through a Product Hunt launch.

How much money it makes: $840K/year
How much did it cost to start: $11K
How many people on the team: 27

How We Developed A $70K/Month Social Media Management Tool

Postoplan, an automated marketing platform for social media and messengers, has reached over $1M in revenues and boasts 112,000 users in 147 countries with an average annual revenue growth of +25% MoM, making it among Estonia's Top 5 most promising startups in 2020, a finalist for the Global Business Owners Startup Awards in 2021, and placing 2nd at Seedstars Tallinn in 2020, all while being the only marketing platform that enables automated posting to WhatsApp.

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Read by 4,830 founders

3. Siva Solutions Inc. ($60K/year)

Senthil Kumar, the founder of Siva Solutions Inc and American Dental Software, was inspired to start his business after his wife, who is an oral surgeon, told him about the exorbitant prices charged by website developers in the dental industry. As a software developer himself, Kumar saw an opportunity to offer affordable website development solutions specifically tailored to dentists. He incorporated features such as 3D dental education videos and interactive patient forms into the websites, ultimately helping dentists improve their online presence and streamline their processes.

How much money it makes: $60K/year
How many people on the team: 20

On Starting A Niche Web Design Business In The Dental Industry

Senthil Kumar spearheads Siva Solutions Inc, a game-changing digital marketing and software development company which caters to dentists using an array of well-crafted products to manage patient data and inquiries, thus enabling efficient management of processes, while boosting them to the 1st page on Google.

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Read by 5,985 founders