Marketing Software

2 Marketing Software Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Every business needs a way to reach its audience effectively. That's where marketing software comes in.

Marketing software helps businesses automate, manage, and analyze their marketing campaigns across various channels like email, social media, and beyond. By offering intuitive tools, you’ll enable organizations to streamline processes and boost their marketing efforts without the manual labor.

You’ll be developing or providing access to platforms that can schedule social media posts, craft targeted email sequences, and analyze campaign performance—all essential for reaching today's digital audience. This software can save companies substantial time and money, making it an indispensable resource.

Starting a marketing software business means you'll be catering to a universal business need with the potential for high returns. With the right approach, this is a venture that combines technological innovation with practical business solutions, offering real value to your clients.

In this list, you'll find real-world marketing software success stories and very profitable examples of starting a marketing software that makes money.

1. Madwire ($102M/year)

JB Kellogg, the Co-Founder and Co-CEO of Madwire, came up with the idea for his business while interning at a travel magazine company. After realizing his talent for website design and seeing the potential for helping businesses grow through digital marketing, JB and his father decided to start Madwire and grew it into a company with over 500 employees and $100 million in annual revenue in less than 10 years. Their mission is to help small businesses grow and make a difference in their local communities.

How much money it makes: $102M/year
How many people on the team: 520

How I Started A $8.5M/Month Company Providing Marketing Solutions To SMBs

Co-founder of Madwire JB Kellogg grew his business from just the two of them in a tiny office to over 500 employees and $100 million in annual revenue in under 10 years, by focusing on exceptional customer service and a multi-channel inbound strategy.

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Read by 14,159 founders

2. ScoreApp ($3M/year)

Basically it was just a really good marketing Innovation that that worked really well for us. So by 2018, 2019 a ton of people had noticed and said hey can I build one of those like a lot of our clients so we built about a dozen of them — Daniel Priestly (Source)

In 2015, Daniel and his team launched the Key Person of Influence scorecard, an online tool where users completed a scorecard and received a PDF report.

This innovation led to 90,000 participants and £15 million in business, which was a significant achievement for his business. Daniel's team realized the tool’s effectiveness in generating high-quality leads.

By 2018, after numerous clients requested similar tools, they identified a business opportunity and settled on building ScoreApp, a scalable platform for creating online assessments.

In summary, the ScoreApp business idea originated from Daniel's team addressing their own needs. Their success and the demand for a similar app validated the business idea.

How much money it makes: $3M/year

Daniel Priestley On Building ScoreApp to $3M ARR in 3.5 Years

ScoreApp, founded by Daniel Priestley, is a lead generation tool that helped generate £15 million in business with 90,000 participants, leading to the creation of the scalable platform for online assessments.

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Read by 469 founders