Marketing Copywriter

4 Marketing Copywriter Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Have a knack for words and a persuasive touch? Think about becoming a marketing copywriter. As a marketing copywriter, you'll craft the words that sell products and services, drawing in customers through engaging and effective language.

Your main tasks will involve writing compelling copy for websites, emails, social media, and advertisements that resonate with target audiences. This role demands creativity, an understanding of marketing principles, and the ability to capture a brand’s voice.

With businesses constantly seeking to enhance their online presence, the demand for skilled copywriters is on the rise. You can start by offering your services on freelancing platforms and gradually build a portfolio showcasing your best work.

If you have a way with words and an eye for detail, marketing copywriting could be a rewarding career path that allows you to blend creativity with strategic thinking.

In this list, you'll find real-world marketing copywriter success stories and very profitable examples of starting a marketing copywriter that makes money.

1. DAD OF AD ($154K/year)

Shamreen and Rumit, with backgrounds in graphic design and computer science engineering, respectively, came up with the idea for Dad of Ad over a party discussion. They saw the opportunity to provide social media marketing services during the peak of the COVID-19 pandemic in 2020, and since then, the agency has grown to have an average annual revenue turnover of $153,840 with 12 retainer clients and project-based services. Despite facing challenges and making mistakes in the beginning, they have continuously adapted and learned to attract and retain customers through effective communication, moment marketing, and setting clear goals.

How much money it makes: $154K/year
How much did it cost to start: $1.26K
How many people on the team: 35

How We Started A $153K/Year Creative Marketing Agency In Mumbai [India]

Dad of Ad, a social media marketing and advertising agency based in Mumbai, Maharashtra, has 12 retainer clients and provides project-based services, generating an average annual revenue turnover of $153,840 while catering to various industries like sport, skin care, and venture capitalists.

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2. Punchline Conversion Copywriting ($144K/year)

Lianna Patch, founder of Punchline Copy, came up with the idea for her business while doing stand-up comedy open mics and attending improv and sketch classes in 2015. She was unhappy with her previous copywriting business and found a passion for writing funny copy after joining The Copywriter Mastermind. Through research and client demand, she discovered the benefits of humor in copywriting and started speaking, teaching, and writing funny copy.

How much money it makes: $144K/year
How much did it cost to start: $0
How many people on the team: 1

From Being 'Unemployable' To Starting My Own $144K/Year Business Writing Funny Copy

Punchline Copy founder, Lianna Patch, discusses how focusing on her strengths and specializing in funny copywriting helped her secure $25k+ months, and offers advice for entrepreneurs looking to start their own businesses.

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3. SNAP Copy ($120K/year)

Lianna Patch and James Turner came up with the idea for SNAP Copy after being members of Joanna Wiebe's copywriter mastermind group. When Joanna decided to close down the first iteration of SNAP, Lianna and James took over the business and transformed it into an on-demand copywriting service that sells packs of Copy Credits. Their unique credit model and focus on outstanding conversion-optimized copy attracts agencies, small businesses, and e-commerce shops.

How much money it makes: $120K/year
How much did it cost to start: $1K
How many people on the team: 0

This Copywriting Side Hustle Grew To $10K/Month Thanks To Its Innovative Business Model

Lianna Patch and James Turner started SNAP Copy, a conversion-optimized copywriting service that sells packs of Copy Credits instead of working on a per-project or retainer basis, attracting clients through targeted referrals, speaking engagements and podcasts.

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4. Ba6 Marketing ($54K/year)

Christine Laureano, founder of Ba6 Marketing, made a 180o pivot from being a natural product maker to a conversion copywriter and marketing strategist for product-based businesses. She noticed that many product makers hated marketing and decided to put her marketing talent to use by helping them with their copywriting and marketing strategies.

How much money it makes: $54K/year
How much did it cost to start: $3K
How many people on the team: 0

Built A Successful Skincare Brand And Left To Start A $4,5K/Month Copywriting Agency

Ba6 Marketing founder Christine Laureano pivoted from natural product maker to conversion copywriter, helping brands in the natural beauty and personal care industries with marketing strategy and copywriting. She found her biggest success with email marketing, catalogs and postcards, and gathering emails at events and talks. Laureano stresses understanding customers and being patient with oneself, and offers online classes for copywriting and marketing and a Maker Marketing Academy to help makers understand marketing.

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