Marketing Automation Platform

How Much Money Do Marketing Automation Platforms Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, marketing automation platforms can make between $5,200-$400,000 per month.
The average revenue for a successful marketing automation platform is $79.3K per month.
The highest grossing marketing automation platform in our records makes over $4,800,000 per year.
Marketing automation platform owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a marketing automation platform?

And now you're wondering how much marketing automation platform owners actually make...

Well, let’s dive in!

Here are example of real marketing automation platforms and how much money they make - as reported by the founders themselves:

1. Dux-Soup ($4.8M/year)

Will van der Sanden, the Founder and CEO of Dux-Soup, came up with the idea for his business after his wife expressed frustration with manual lead generation for her publishing company. Recognizing the potential in LinkedIn scraping, Will saw a gap in the market for a product that offered more value at a lower cost than existing options. The result was Dux-Soup, a LinkedIn automation tool that now has over 70,000 users and nearly $5 million in revenue.

How much money it makes: $4.8M/year

2. Filestage ($3M/year)

Hey, my name is Niklas Dorn and I'm the CEO and co-founder of Filestage. We started the company in 2015 after realizing how messy and complicated the feedback process was for agencies and marketing teams when it comes to content creation. Our software makes it easy for teams to share, comment, and approve any digital content, and today we have over 600 customers and 50,000 users worldwide.

How much money it makes: $3M/year

3. Dashly ($2.4M/year)

Dimitri Ive came up with the idea for Dashly when he realized that there was a need for a platform that could bring all customer conversations from various channels into one place. By merging user data and communication channels, Dashly simplifies how businesses communicate with their loyal customers. Since its launch in 2018, Dashly has grown to a team of 95 experts and generates $200K in monthly recurring revenue.

How much money it makes: $2.4M/year

4. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much money it makes: $1.92M/year

5. Growave ($1.32M/year)

Eldar, the founder of Growave, started the business after realizing the limitations of his successful previous venture, ThinkLab. With a desire to expand into a dynamic market, Eldar and his team researched and developed a product for the growing e-commerce industry. Despite facing challenges and delays, Growave eventually launched as a free app and gained traction through forums and the Shopify App Store, steadily growing its customer base and revenue to over 12,000 merchants and $110,000 per month.

How much money it makes: $1.32M/year

6. User.com ($1.2M/year)

User.com was initially developed as a side project of the team's open-source platform, CivilHub.org. Recognizing the need for better customer engagement, Greg Warzecha created CivChat, which eventually evolved into UserEngage. After positive feedback and interest from beta users, UserEngage was transformed into a SaaS project in 2016. With international releases, an API, and various integrations, User.com gained momentum, leading to a successful international launch on Product Hunt, additional sales, and further growth opportunities.

How much money it makes: $1.2M/year

7. Fomo ($1.08M/year)

Ryan Kulp, a marketer and self-taught developer, acquired a social proof tool called Notify in 2016 and rebranded it as Fomo. Through strategic product-led growth, integrations, and a focus on social proof, Fomo scaled its business by 600% and achieved over $1 million in annual revenue.

How much money it makes: $1.08M/year

8. Digitail - Wander Media LLC ($600K/year)

Forrest Webber transitioned from real estate to digital assets after a big payoff, investing 100% into websites. The drive to create a business he could run from anywhere blossomed during his daughter's 100-day NICU stay, leading to $50k monthly revenue from 20 niche sites within five years.

How much money it makes: $600K/year

9. eWebinar ($600K/year)

Melissa Kwan, co-founder and CEO of eWebinar, came up with the idea for the business after experiencing the pain of having to run the same webinar over and over again for her previous enterprise SaaS startup. Recognizing the need for a scalable webinar automation solution, Melissa decided to create eWebinar, a platform that turns any video into an interactive webinar that can be set on a recurring schedule or made available on demand. With customers ranging from solopreneurs to publicly traded companies, eWebinar has achieved an MRR of around $50k and continues to focus on delivering the best product and customer experience.

How much money it makes: $600K/year

10. CLOSEM ($360K/year)

Richard Miles, co-founder of CLOSEM, came up with the idea for the business after realizing the missed opportunities for follow-up in his own experiences with service providers. He reached out to his friend and co-founder, Laura Betterly, who loved the idea and saw the potential. Together, they created CLOSEM, a software tool that helps entrepreneurs and small business owners automate the process of following up with leads and increasing sales.

How much money it makes: $360K/year