Marketing And Sales Business

How Profitable Is A Marketing And Sales Business? (Updated for 2024)

Pat Walls

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Updated: September 9th, 2024

How Profitable Is A Marketing And Sales Business? (Updated for 2024)

So you want to start a marketing and sales business?

And the first question that came to your mind was, “well, are marketing and sales businesses actually profitable?”

With a market size of $25.8B - there’s plenty of business to go around.

Especially considering:

You could start a marketing and sales business with as low as $2,000
Based on our data, marketing and sales businesses generate an average of $1.1M per year
You could see gross margins as high as 74% with marketing and sales businesses

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a marketing and sales business.

Let’s dive in!

Is a marketing and sales business profitable?

Yes, a marketing and sales business is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $1.1M per year with an estimated gross margin of 90%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your marketing and sales business.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your marketing and sales business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a marketing and sales business worth it?

If you’re wondering if a marketing and sales business is worth it, the answer is a big YES. With marketing and sales businesses, you have the potential to earn $1.1M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $25.8B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a marketing and sales business to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful marketing and sales businesses case studies.

Examples Of Profitable Marketing And Sales Businesses

Here are a few examples of profitable marketing and sales businesses, and a few more details about them:

1. FlowChat ($1.2M/year)

After selling their first software company and facing intense burnout, Chris Baden and his partners identified two key pain points—finding quality leads and ensuring consistency—through interviews with 40 business owners. Combining their sales expertise with Bruno Domingues' automation, they transformed FlowChat into a tool now generating over $1 million in annual revenue.

Is it profitable? Yes
What's the gross margin? 50%
How much money it makes: $1.2M/year
How much did it cost to start: $0

We've Sold $3M Over The Last 2.5 Years With Our Lead Generation Tool

Generate over $3 million in organic sales and achieve a $100k+ monthly revenue in just 4 months by leveraging FlowChat's powerful automated social media workflows and B2B sales tools, with insider tips and scripts included.

Read this case study

Read by 5,509 founders

2. The Profit Finder ($168K/year)

Disillusioned by repeated failures from hired marketing experts, Brian Carmody tripled his company's revenue and expanded from 1 to 48 states by employing his own strategies. This sparked the idea for The Profit Finders, now generating up to $15k monthly.

Is it profitable? Yes
What's the gross margin? 74%
How much money it makes: $168K/year
How much did it cost to start: $3K

I Help Founders Add $100K+ to Their Business While Earning $15K/Month

Case Study: Founder of The Profit Finders tripled revenue, expanded to 48 states, and lowered break-even by 70%, using specific strategies and a proprietary software built on 1 billion weighted algorithms.

Read this case study

Read by 990 founders

3. Trusted CMO ($900K/year)

Burnt out from her full-time CMO roles, Alison Murdock founded Trusted CMO in 2020 to provide fractional marketing services for B2B startups. With minimal investment, the consultancy has scaled by 50% annually and hit a million in revenue by 2023.

Is it profitable? Yes
How much money it makes: $900K/year
How much did it cost to start: $5K

How I Turned 20 Years Of Marketing Experience Into A $1M Business

Trusted CMO founder built a marketing consulting firm from scratch, growing 50% yearly, attracting clients via word of mouth from investors, founders, and marketing leaders, with plans to expand educational offerings and managed services based on client needs.

Read this case study

Read by 1,074 founders

Learn more about starting a marketing and sales business:

Where to start?

-> How much does it cost to start a marketing and sales business?
-> Pros and cons of a marketing and sales business

Need inspiration?

-> Other marketing and sales business success stories

Other resources

How much can you make with a marketing and sales business?

With a marketing and sales business, you can make an average of $1.1M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $2,000. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a marketing and sales business make a week?

Based on our data, average weekly revenue for a marketing and sales business ranges around $23K. As such, you could see monthly revenues of $92K.

To know if your marketing and sales business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your marketing and sales business.

How much do marketing and sales businesses owners make?

The income of a marketing and sales business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established marketing and sales business is about $23K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a marketing and sales business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Marketing And Sales Business Profit Margins

Generally speaking, a marketing and sales business can expect profit margin of around 90%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a marketing and sales business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, marketing and sales business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, marketing and sales business owners can ensure long-term sustainability and profitability for their business.

Marketing and sales business owner salary

The salary of a marketing and sales business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established marketing and sales business, in a prime position, might see an average weekly salary around the ballpark of $20.7K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a marketing and sales business may be a promising business to start - but the success of your marketing and sales business mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable marketing and sales business.