Marketing Agency

How Much Money Do Marketing Agencies Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, marketing agencies can make between $1,300-$8,500,000 per month.
The average revenue for a successful marketing agency is $245K per month.
The highest grossing marketing agency in our records makes over $102,000,000 per year.
Marketing agency owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a marketing agency?

And now you're wondering how much marketing agency owners actually make...

Well, let’s dive in!

Here are example of real marketing agencies and how much money they make - as reported by the founders themselves:

1. Madwire ($102M/year)

JB Kellogg, the Co-Founder and Co-CEO of Madwire, came up with the idea for his business while interning at a travel magazine company. After realizing his talent for website design and seeing the potential for helping businesses grow through digital marketing, JB and his father decided to start Madwire and grew it into a company with over 500 employees and $100 million in annual revenue in less than 10 years. Their mission is to help small businesses grow and make a difference in their local communities.

How much money it makes: $102M/year

2. Madrivo ($44.4M/year)

Ronen Hamatian, CEO of Madrivo, came up with the idea for his performance marketing agency after working in the wholesale lending industry and realizing the need for better lead quality and compliance in online advertising. By pivoting the business model and focusing on sourcing brands directly, Madrivo has become a trusted partner for leading US brands and achieved a three-year revenue growth of 72%.

How much money it makes: $44.4M/year

3. ConvertKit ($25M/year)

In 2013, Nathan set a challenge for himself: build a $5K/mo SaaS in 6 months with just $5,000. He got the idea after reading people's complaints about Mailchimp online, and decided to build a product that addressed those.

How much money it makes: $25M/year

4. The Pedowitz Group ($18M/year)

Jeff and Cherie started The Pedowitz Group in 2007, leveraging their expertise in sales and marketing. They saw an opportunity to provide consulting services in the digital marketing space and quickly gained momentum through word-of-mouth and industry referrals. Today, they have achieved over $20 million in annual revenue and continue to focus on growth and providing excellent service to their clients.

How much money it makes: $18M/year

5. Visiture ($10.8M/year)

Brian Cohen, the founder of Visiture, came up with the idea for his eCommerce marketing agency after selling his previous businesses and gaining experience in online marketing. Fueled by his passion for eCommerce, Cohen and his partner decided to focus on working with eCommerce brands and began marketing through PPC ads and content marketing, ultimately leading to the growth and success of Visiture.

How much money it makes: $10.8M/year

6. Zero Gravity Marketing ($9.6M/year)

Chris Uzzo, the founder of Zero Gravity Marketing, came up with the idea for his digital marketing agency after building and overseeing the SEO and PPC departments for multiple agencies. With a focus on data-driven strategies and a commitment to transparency, Zero Gravity Marketing has experienced impressive growth, including being recognized by Inc as one of the fastest-growing privately-owned companies and projecting over $10 million in revenue for 2022.

How much money it makes: $9.6M/year

7. TribalVision ($8.4M/year)

Chris Ciunci, the founder of TribalVision, came up with the idea for his business while working as the CMO of a Federal Savings Bank. He was constantly approached by creative agencies, but their recommendations didn't align with the bank's data-driven decisions. This disconnect inspired Chris to start a different type of marketing firm that focuses on lead generation and tailors strategies to clients' needs. Today, TribalVision is a rapidly growing marketing agency with a roster of over 80 clients and 75 full-time marketing specialists.

How much money it makes: $8.4M/year

8. Brandetize ($6M/year)

Eric Berman, the founder of Brandetize, came up with the idea for his digital marketing agency after consulting for famous author Brian Tracy. He realized that he could provide the same services to other successful businesses looking to scale and monetize their brands. With a strong network and a focus on delivering results, Brandetize has become a profitable company with a bright future ahead.

How much money it makes: $6M/year

9. DSM ($6M/year)

Darren Magarro started DSM, a full-service marketing and PR firm, in 2007 with just a laptop and some IKEA furniture on his front porch. Through smart money management and building trust with clients, DSM has grown by 334% since 2014 and currently boasts 18 employees and a new 6,600 sq. ft. office. With a focus on staying efficient and being the best in their home state of New Jersey, DSM is experiencing its best year yet with 128% revenue growth.

How much money it makes: $6M/year

10. Business Builders ($3.6M/year)

A 17-year-old entrepreneur started Design Extensions, now rebranded as Business Builders, with a passion for building websites. Over the past two decades, the business has experienced significant growth, generating over $3,000,000 in sales this year. They offer coaching, marketing, and development services to help other businesses grow, emphasizing progress over perfection.

How much money it makes: $3.6M/year