Luxury Streetwear Brand

Luxury Streetwear Brand Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Combining the worlds of high fashion and urban culture is the essence of a luxury streetwear brand. This business focuses on creating exclusive, high-quality apparel that resonates with fashion-conscious individuals who appreciate both luxury and street style.

To dive in, you'll need a deep understanding of current fashion trends and a knack for identifying what's next in the world of streetwear. Sourcing premium materials and working with talented designers are crucial.

The appeal lies in the brand's exclusivity and craftsmanship, targeting a clientele who value uniqueness and are willing to pay a premium for it. Establishing a strong online presence via social media and pop-up events will help cultivate a loyal following.

If you have a passion for fashion and a creative vision, starting a luxury streetwear brand can be both a challenging and rewarding entrepreneurial journey.

In this list, you'll find real-world luxury streetwear brand success stories and very profitable examples of starting a luxury streetwear brand that makes money.

1. DEAL WITH DEVIL ($7.8K/year)

Lachlan Sonter started his luxury streetwear brand, Deal with Devil, in 2017 as a way to cope with his mental state and release his emotions. He began by designing and sewing his own garments, and eventually found a manufacturer to mass-produce his designs. Since launching, Sonter has seen success in retaining customers, but is working on attracting new ones through social media marketing and content creation. While the brand is not yet profitable, Sonter is optimistic about the future and is determined to stay true to the brand's identity.

How much money it makes: $7.8K/year
How many people on the team: 1

How I Left My Tech Studies To Start A Luxury Streetwear Brand

Australian Lux Streetwear brand, Deal with Devil, was created by Lachlan Sonter as an outlet for his mental state, and has since become a popular brand, with its black long sleeve crewneck being the highest-selling garment.

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