Lego Toys Business

Lego Toys Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Transforming a beloved childhood pastime into a thriving business, a Lego toy store could be the perfect venture. Selling Lego sets taps into a time-honored, globally-loved brand, offering a diverse range of products for all ages.

Opening a Lego store involves finding the right suppliers, setting up an engaging retail or online presence, and distinguishing your business with exceptional customer service and unique offerings, such as rare or vintage sets. It’s more than just selling toys; it’s about creating a space where creativity and imagination flourish.

By specializing in Lego, you not only cash in on the enduring popularity of these toys but also have the opportunity to host building workshops, community events, and themed competitions. For those passionate about inspiring creativity, starting a Lego toy business is a rewarding venture that brings both financial and personal satisfaction.

In this list, you'll find real-world Lego toys business success stories and very profitable examples of starting a Lego toys business that makes money.

1. Summerfield's Toys ($19.9K/year)

Matthew Fiore, a senior in high school and passionate LEGO lover, came up with the idea for his business, Summerfield's Toys, when he realized that he could turn his love for LEGO into a profitable venture. After starting with selling LEGO Minifigures from his own collection, he expanded to reselling LEGO sets and individual bricks, leveraging platforms like eBay and BrickLink to attract customers worldwide. With a focus on customer service and a growing network of distribution channels, Matthew's business has seen exponential growth, making $1.6k per month and paving the way for a promising future.

How much money it makes: $19.9K/year
How much did it cost to start: $2.5K
How many people on the team: 0

How I Started A 1.6K/Month LEGO Reselling Business At The Age Of 14

A high school student turned his love for LEGO into a $1.6k/month business, Summerfield's Toys, by reselling sets online through eBay, BrickLink, and Facebook Marketplace, in addition to buying and reselling brand new sets.

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