Kids Suitcase Business

Kids Suitcase Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Are you ready to make travel fun for children while tapping into an evergreen market? Consider starting a kids suitcase business. This venture revolves around designing and selling suitcases specifically for kids—think colorful, durable, and easy-to-handle luggage that both parents and children will love.

Distinctive designs and practical features are key selling points. You can collaborate with manufacturers to create unique products adorned with popular characters or educational themes. These suitcases can include built-in toys, customizable name tags, and compartments tailored to young travelers' needs.

With a growing number of families traveling, the demand for child-friendly luggage is on the rise. Setting up an online store, leveraging social media marketing, and collaborating with influencers can rapidly grow your business. Though it requires some initial investment and creativity in product design, the returns from a well-executed kids suitcase business can be highly rewarding.

In this list, you'll find real-world kids suitcase business success stories and very profitable examples of starting a kids suitcase business that makes money.

1. Trunki ($12M/year)

Rob Law, founder of Trunki, came up with the idea for a ride-on suitcase for kids while browsing through a department store during his time as a product design student. He realized that ride-on toys wasted a lot of space and decided to create a suitcase that maximized internal space while also entertaining kids. After facing setbacks, such as a failed licensing deal and a humiliating experience on Dragons' Den, Law persevered and turned Trunki into a global brand, selling over 4 million suitcases in over 100 countries.

How much money it makes: $12M/year
How much did it cost to start: $15K
How many people on the team: 80

How An Innovative Kids Suitcase Design Turned Into A $12M/Year Company

Trunki CEO and Founder Rob Law turned his innovative ride-on kids suitcase design into a global lifestyle brand, selling over 4 million suitcases in over 100 countries and earning £9.5 million in 2019, by understanding his customers and prioritizing customer service and reviews.

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