Kids Products Business

Kids Products Business Success Stories [2024]

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Updated: October 10th, 2024

Navigating the world of business ideas can be overwhelming, but consider this well-charted territory: a kids products business. It's simple at its core – developing, marketing, and selling products tailored specifically for children. These could range from educational toys and clothing to creative art supplies.

The demand for high-quality and innovative kids products is perennial, driven by parents' desire to provide the best for their children. Starting such a venture will require a keen understanding of current trends in children’s needs and preferences, along with a commitment to safety and durability standards.

Launching a kids products business involves research and development, sourcing materials, and engaging with reliable manufacturers. Marketing efforts should be focused on appealing to both parents and children, making your brand a trusted name in family households. If done thoughtfully, this business model holds the potential for significant and sustained growth.

In this list, you'll find real-world kids products business success stories and very profitable examples of starting a kids products business that makes money.

1. Continuum Games ($3M/year)

Greg Hughes, the founder of Continuum Games, Inc, came up with the idea for his business when he developed a card game called Discombobulation. Wanting to pursue his passion for games and toys, he quickly expanded his product line and launched a specialty toy distribution network. Today, the company generates $250k per month in the offseason, and up to $600k per month during peak season.

How much money it makes: $3M/year
How much did it cost to start: $15K
How many people on the team: 8

How Creating A Card Game Turned Into A $250K/Month Board And Card Games Business

Continuum Games, Inc. President Greg Hughes started his toy and game distribution company with a $5 wholesale card game and today generates an average of $250k per month in revenue, rising to $600k in peak season from a combination of manufacturing and distribution of over 40 games.

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2. RedTedArt ($264K/year)

Maggy Woodley, the founder of Red Ted Art, started the blog as a way to make some extra income while staying home with her kids. She initially tried selling pop art canvases but discovered a love for blogging and crafts. Through dedication and perseverance, she built up her blog and now earns a full-time salary through various revenue streams such as automated adverts, pre-roll ads on YouTube, and sponsored projects.

How much money it makes: $264K/year
How much did it cost to start: $0
How many people on the team: 1

How This Mom Started A $22K/Month Blog With Easy Crafts For Kids

Discover how Maggy Woodley built Red Ted Art, a crafts blog that now generates $22k per month through various revenue streams, including automated adverts, sponsored projects, and publishing books, all while keeping the projects accessible and easy to replicate.

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3. Prodigi Kids ($42K/year)

While dining out with her 18-month-old daughter, Karen Braveheart witnessed a spaghetti-fueled disaster and decided to design a truly childproof plate, leading to the creation of Adi plate and launching Prodigi Kids after raising $400,000 in seed funding.

How much money it makes: $42K/year
How much did it cost to start: $400K
How many people on the team: 1

How I Raised $400K To Design An Innovative Baby Plate That Stays Put

Prodigi Kids CEO Karen Braveheart raised $400k to develop the Adi plate; a suction plate for babies engineered to stay in place, and is working to grow production and market share despite the challenges faced due to COVID-19.

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4. Dolly Thompson Baby Boutique ($15K/year)

Marlene Reid, founder of Dolly Thomson Baby Boutique, was inspired to start her business while working as a Health Visitor and receiving frequent requests from new parents for affordable, high-quality baby clothing. Recognizing a gap in the market, Marlene launched her online store and has seen impressive success, generating $1250 in monthly sales. She hopes to expand her product line and support new mothers in her local community in the future.

How much money it makes: $15K/year
How much did it cost to start: $3.5K
How many people on the team: 1

How I Launched A Successful Baby Boutique

Dolly Thompson Baby Boutique founder Marlene Reid discusses how she created a one-stop-shop for affordable baby clothing, with the business already seeing $1250 per month in sales since launching earlier this year by establishing an impressive online presence using Google My Business and Shopify, largely through digital and social media marketing.

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Read by 3,104 founders