Kids Entertainment Business Success Stories [2024]
Kids today need more than just screen time to stay engaged. Starting a kids entertainment business offers a hands-on, memorable experience that blends fun with learning. This business idea revolves around providing diverse activities, such as interactive storytelling, creative arts and crafts, themed parties, and educational games.
The demand for quality, enriching children's activities means there’s always a market. Families are more than willing to invest in services that promise a good time and developmental benefits for their kids. You could set up in local community centers, partner with schools, or offer mobile entertainment services to cater to birthdays and special events.
The effort involves curating activities, safety planning, and managing both staff and client expectations. But for those passionate about making a difference in children's lives while running a fulfilling and profitable venture, a kids entertainment business presents a compelling opportunity.
In this list, you'll find real-world kids entertainment business success stories and very profitable examples of starting a kids entertainment business that makes money.
1. Trunki ($12M/year)
Rob Law, founder of Trunki, came up with the idea for a ride-on suitcase for kids while browsing through a department store during his time as a product design student. He realized that ride-on toys wasted a lot of space and decided to create a suitcase that maximized internal space while also entertaining kids. After facing setbacks, such as a failed licensing deal and a humiliating experience on Dragons' Den, Law persevered and turned Trunki into a global brand, selling over 4 million suitcases in over 100 countries.
How much money it makes: $12M/year
How much did it cost to start: $15K
How many people on the team: 80
Trunki CEO and Founder Rob Law turned his innovative ride-on kids suitcase design into a global lifestyle brand, selling over 4 million suitcases in over 100 countries and earning £9.5 million in 2019, by understanding his customers and prioritizing customer service and reviews.
2. RedTedArt ($264K/year)
Maggy Woodley, the founder of Red Ted Art, started the blog as a way to make some extra income while staying home with her kids. She initially tried selling pop art canvases but discovered a love for blogging and crafts. Through dedication and perseverance, she built up her blog and now earns a full-time salary through various revenue streams such as automated adverts, pre-roll ads on YouTube, and sponsored projects.
How much money it makes: $264K/year
How much did it cost to start: $0
How many people on the team: 1
Discover how Maggy Woodley built Red Ted Art, a crafts blog that now generates $22k per month through various revenue streams, including automated adverts, sponsored projects, and publishing books, all while keeping the projects accessible and easy to replicate.
3. Ah Real Magic LLC ($240K/year)
Gary Ferrar, a college theater major turned professional magician and mentalist, came up with the idea to start his business after performing for pediatric units in hospitals and realizing his talent for magic. He saw an opportunity in the industry, with magicians lacking internet presence and quality photos and videos. Gradually, he transitioned from performing for kids to targeting high-end clients and corporations, and now earns over $40K per month with clients including Verizon, Amazon, Google, and Facebook.
How much money it makes: $240K/year
How much did it cost to start: $500
How many people on the team: 1
Gary Ferrar, a professional magician and mentalist, shares how he marketed himself to high-end clients and corporations, resulting in a 25k/month career which has included performances for clients such as Google, Facebook, Uber, and Pepsi.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
