87 Marketing Ideas For An It Security Company (2024)
It Security Company Marketing Ideas
Wondering how to market your IT security company?
Marketing your IT security company is certainly not easy, but there are many ways to promote and advertise your IT security company.
We put together a list of the best marketing ideas for your IT security company, so you can get your small business out there.
Learn more about starting an IT security company:
Where to start?
-> How much does it cost to start an IT security company?
-> Pros and cons of an IT security company
Need inspiration?
Other resources
Content
Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Facebook Community ➜ |
Medium |
Free |
Brand Loyalty |
Testimonials ➜ |
Easy |
Free |
Trust & Credibility |
YouTube Video Content ➜ |
Medium |
Low |
Brand Exposure |
Guest Blogging ➜ |
Easy |
Low |
Brand Exposure |
Promotional videos ➜ |
Medium |
Medium |
Brand Awareness |
Quora ➜ |
Easy |
Free |
Brand Exposure |
Infographic ➜ |
Easy |
Free |
Brand Awareness |
Case Study ➜ |
Easy |
Free |
Trust & Credibility |
Customer Reviews ➜ |
Easy |
Free |
Trust & Credibility |
Data-Driven Content ➜ |
Medium |
Low |
Trust & Credibility |
Whitepaper ➜ |
Hard |
Medium |
SEO |
How-To-Guide Content ➜ |
Easy |
Free |
SEO |
Listicle ➜ |
Easy |
Free |
SEO |
Guest Podcasting ➜ |
Medium |
Free |
SEO |
Quizzes ➜ |
Easy |
Free |
Brand Exposure |
Online Course ➜ |
Medium |
Free |
Trust & Credibility |
Gated Content ➜ |
Easy |
Free |
Lead Generation |
Video Tutorial ➜ |
Medium |
Low |
Trust & Credibility |
Explainer Videos ➜ |
Easy |
Low |
Lead Generation |
Product Demo Video ➜ |
Easy |
Low |
Brand Exposure |
Product Launch Video ➜ |
Easy |
Low |
Trust & Credibility |
Customer Testimonial Videos ➜ |
Easy |
Free |
Trust & Credibility |
Employee Testimonial Video ➜ |
Easy |
Free |
Brand Exposure |
Relationships
Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Partnerships ➜ |
Medium |
High |
Business Expansion |
Customer Service ➜ |
Medium |
Free |
Brand Loyalty |
CRM System ➜ |
Medium |
Medium |
Trust & Credibility |
Sales
Sales refer to all activities and strategies that lead to the selling of products and services.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Direct Sales ➜ |
Medium |
High |
Lead Generation |
Competitor analysis ➜ |
Medium |
Low |
Product Quality |
Leverage Third Party Platforms ➜ |
Medium |
Low |
Brand Exposure |
Cold Calling ➜ |
Easy |
Free |
Lead Generation |
Product Page ➜ |
Easy |
Low |
Lead Generation |
Sell Sheet ➜ |
Easy |
Free |
Lead Generation |
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Email marketing ➜ |
Easy |
Free |
Brand Awareness |
Emailing List ➜ |
Medium |
Free |
Engagement |
Welcome Email ➜ |
Easy |
Free |
Trust & Credibility |
Lead Nurturing Sequence ➜ |
Medium |
Free |
Lead Generation |
Re-Engagement Email ➜ |
Easy |
Free |
Lead Generation |
Co-marketing Emails ➜ |
Medium |
Free |
Trust & Credibility |
Product Feedback Emails ➜ |
Easy |
Free |
Product Quality |
Milestone Email ➜ |
Easy |
Free |
Lead Generation |
Mobile Email Strategy ➜ |
Easy |
Low |
Lead Generation |
A/B Test Email Campaigns ➜ |
Easy |
Low |
Engagement |
Social Media (Organic)
Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Social Media Advertising ➜ |
Easy |
Medium |
Lead Generation |
LinkedIn Organic Reach ➜ |
Easy |
Free |
Brand Awareness |
LinkedIn Outreach ➜ |
Easy |
Low |
Brand Awareness |
Twitter ➜ |
Easy |
Free |
Brand Awareness |
Twitter Advanced Search ➜ |
Easy |
Free |
Lead Generation |
Twitter Videos ➜ |
Easy |
Low |
Engagement |
Twitter Polls ➜ |
Easy |
Free |
Engagement |
Reddit Marketing (Organic) ➜ |
Easy |
Free |
Engagement |
Affiliate
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Affiliate Program ➜ |
Medium |
Low |
Lead Generation |
Pay Per Click Advertising |
Medium |
Low |
Brand Exposure |
Word Of Mouth
Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Word of mouth ➜ |
Medium |
Free |
Brand Awareness |
Referral Program ➜ |
Easy |
Low |
Brand Exposure |
Online Community ➜ |
Easy |
Medium |
Brand Exposure |
User Generated Content (UGC) ➜ |
Easy |
Free |
Brand Exposure |
Automate
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Outsourcing ➜ |
Easy |
Medium |
Product Quality |
Task Delegation ➜ |
Easy |
Free |
Product Quality |
Tasks Automation ➜ |
Medium |
Low |
Product Quality |
SEO
SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
SEO Strategy ➜ |
Medium |
Medium |
SEO |
Conversion Rate Optimization ➜ |
Medium |
Low |
Lead Generation |
Optimize Landing Pages ➜ |
Medium |
Low |
Lead Generation |
Website User Experience ➜ |
Hard |
High |
SEO |
Backlinks ➜ |
Medium |
Medium |
SEO |
Social Media - (Paid)
Paid social media marketing refers to any social media effort that is influenced by advertising dollars.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Search engine marketing (SEM) ➜ |
Medium |
High |
Lead Generation |
LinkedIn ads ➜ |
Medium |
Low |
Lead Generation |
Podcast advertising ➜ |
Medium |
Medium |
Brand Exposure |
Tik Tok Ads ➜ |
Easy |
Low |
Engagement |
Sponsored Ads ➜ |
Easy |
Low |
Lead Generation |
Cause Campaign ➜ |
Easy |
Medium |
Brand Exposure |
Youtube Ads ➜ |
Easy |
Low |
Brand Exposure |
ROI Report ➜ |
Easy |
Free |
Lead Generation |
Buzz
Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Press Release ➜ |
Medium |
Medium |
Brand Exposure |
Product expansion ➜ |
Medium |
Medium |
Brand Exposure |
Side Project Marketing ➜ |
Medium |
Medium |
Brand Exposure |
Scarcity ➜ | |||
Charitable Partnership ➜ |
Easy |
Free |
Brand Exposure |
Product FAQ ➜ |
Easy |
Free |
Trust & Credibility |
Events
Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Meetup groups ➜ |
Easy |
Low |
Brand Awareness |
Trade Show ➜ |
Medium |
Medium |
Lead Generation |
Networking Event ➜ |
Easy |
Low |
Brand Awareness |
Webinar ➜ |
Medium |
Medium |
Trust & Credibility |
Conference Speaking ➜ |
Hard |
Free |
Trust & Credibility |
Speaking Engagements ➜ |
Easy |
Free |
Brand Exposure |
Other
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Customer Retention ➜ |
Medium |
Low |
Brand Loyalty |
Print + Traditional
Print marketing includes advertising through magazines, newspapers, and other media publications.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Sales Calls ➜ |
Hard |
Free |
Lead Generation |
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.