Investment Banking Business

30 Marketing Ideas For An Investment Banking Business (2024)

Updated: January 19th, 2023

Investment Banking Business Marketing Ideas

Wondering how to market your investment banking business?

Marketing your investment banking business is certainly not easy, but there are many ways to promote and advertise your investment banking business.

We put together a list of the best marketing ideas for your investment banking business, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜

Medium

Free

Brand Loyalty

Quora ➜

Easy

Free

Brand Exposure

Ebook ➜

Medium

Free

Trust & Credibility

Case Study ➜

Easy

Free

Trust & Credibility

Data-Driven Content ➜

Medium

Low

Trust & Credibility

Guest Podcasting ➜

Medium

Free

SEO

Online Course ➜

Medium

Free

Trust & Credibility

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Partnerships ➜

Medium

High

Business Expansion

Brand Authenticity ➜

Easy

Free

Brand Loyalty

Mentorship ➜

Medium

Low

Trust & Credibility

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜

Medium

High

Lead Generation

Competitor analysis ➜

Medium

Low

Product Quality

Brand Licensing Partnership ➜

Easy

Medium

Business Expansion

Sell Sheet ➜

Easy

Free

Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
LinkedIn Organic Reach ➜

Easy

Free

Brand Awareness

LinkedIn Outreach ➜

Easy

Low

Brand Awareness

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result

Pay Per Click Advertising

Medium

Low

Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜

Medium

High

Lead Generation

Podcast advertising ➜

Medium

Medium

Brand Exposure

ROI Report ➜

Easy

Free

Lead Generation

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards ➜

Easy

Low

Brand Awareness

Sales Calls ➜

Hard

Free

Lead Generation

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜

Easy

Low

Brand Awareness

Trade Show ➜

Medium

Medium

Lead Generation

Networking Event ➜

Easy

Low

Brand Awareness

Webinar ➜

Medium

Medium

Trust & Credibility

Virtual Event ➜

Medium

Medium

Brand Exposure