Start A Health Insurance Business - Business Ideas

Updated: September 15th, 2022
Start A Health Insurance Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting a health insurance business can be a lucrative and rewarding endeavor. As the healthcare industry continues to evolve, the demand for affordable and comprehensive health insurance plans is higher than ever.

To start a health insurance business, you must obtain a license to sell insurance in your state. This typically requires completing an insurance training program and passing an exam. You will also need to work with insurance carriers to create plans and negotiate rates.

To run a successful health insurance business, it is important to have a strong understanding of the healthcare industry and the various types of health insurance plans available. You should also be able to communicate effectively with clients and help them understand their options.

In addition to selling insurance, you may also need to manage claims and handle customer service inquiries. Strong organizational and customer service skills will be essential to running a successful health insurance business.

Starting a health insurance business requires a combination of knowledge, skills, and resources. With dedication and hard work, you can build a thriving business that helps individuals and families protect their health and financial well-being.

Starting a health insurance business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell health insurance, or selling health insurance online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$1.2T
starting costs
$11.7K
gross margin
90%
time to build
210 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$150

$250

Website Costs

$223

$7,015

Business Formation Fees

$600

$4,700

Software Expenses

$162

$2,894

Advertising & Marketing Costs

$0

$1,400

Total Startup Costs

$1,135

$23,259

Successful Businesses

Business URL Rank

Cigna

cigna.com

4,335

United Healthcare

uhc.com

5,971

Anthem

anthem.com

6,921

HealthPartners

healthpartners.com

25,070

Mutual of Omaha

mutualofomaha.com

49,831

HealthMarkets

healthmarkets.com

62,197

SafetyWing

safetywing.com

63,111

GoHealth

gohealth.com

153,331

AHIP

ahip.org

178,547

SimplyInsured

simplyinsured.com

185,982

Quality Health Insurance

upmchealthplan.com

213,778

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a health insurance business costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.

Rewarding work

Starting a health insurance business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

No overhead costs

To get your health insurance business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Cons Description

Crowded Space

Competition is high when it comes to your health insurance business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Longer Sales Process

A health insurance business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a health insurance business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a health insurance business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a health insurance business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a health insurance business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜