Handbag Business

Handbag Business Success Stories [2024]

Pat Walls

•

Updated: October 7th, 2024

A handbag business involves designing, producing, and selling handbags and other accessories, such as wallets and clutches. The business can be run online through an e-commerce website or physical retail stores.

To run a successful handbag business, it is essential to have a unique and stylish product line that stands out from competitors. This can be achieved through market research, staying up-to-date with fashion trends, and offering a variety of materials, colors, and sizes.

Marketing and branding are also crucial for attracting and retaining customers. This can be done through social media campaigns, influencer partnerships, and collaborating with fashion bloggers and stylists.

Another important aspect is pricing and pricing strategy. It is essential to price the products competitively while considering the cost of materials and labor.

Finally, customer service is crucial to building a loyal customer base. This includes responding promptly to customer inquiries and complaints, offering excellent customer service, and providing flexible return and exchange policies.

Starting and running a handbag business requires creativity, attention to detail, and strong business skills. It can be a lucrative and rewarding venture with the right strategies and dedication.

In this list, you'll find real-world handbag business success stories and very profitable examples of starting a handbag business that makes money.

1. Ohrna ($12K/year)

Jhumkee Iyengar, a seasoned product design consultant, was inspired by her interactions with rural women in India to launch Ohrna, a sustainable and fair-trade lifestyle products brand. Drawing upon her expertise in design, Iyengar chose jute as the primary material and taught rural women artisanal skills to create handcrafted backpacks, totes, and more. Ohrna combines traditional techniques with contemporary designs and has trained and employed around 15 women, generating $12,000 in revenue in its second year.

How much money it makes: $12K/year
How much did it cost to start: $2K
How many people on the team: 2

On Starting A Handmade Sustainable Fair-Trade Lifestyle Products Brand

Ohrna is a sustainable lifestyle products brand that empowers rural women in India by providing them with training and resources to create embroidered jute products, with current revenues of around $12,000 and 15 women employed.

Read this case study

Read by 9,005 founders