Hair Care Products Business

4 Hair Care Products Business Success Stories [2024]

Pat Walls

•

Updated: October 8th, 2024

Hair care is a rapidly growing industry, ripe with opportunities for innovation and success. Entering the hair care products business means creating and selling products like shampoos, conditioners, and styling gels.

You'll need to research ingredients, understand market demands, and develop formulations, which might involve partnering with a chemist. Once you've developed your products, the focus shifts to branding, packaging, and marketing. Using social platforms and influencers can help build brand recognition.

Launching this type of business requires dedication, creativity, and a passion for hair care. Success can lead to a loyal customer base and significant profits. If you're ready to dive deep into product development and branding, this venture offers a rewarding path.

In this list, you'll find real-world hair care products business success stories and very profitable examples of starting a hair care products business that makes money.

1. KO-Pack ($3M/year)

Payton LaCivita, co-owner of KO-Pack, had a lifelong passion for entrepreneurship. After successfully launching his own brand and consulting for others, he saw an opportunity to disrupt the contract manufacturing and copacking industry. With a vision to provide fast and reliable services to e-commerce brands, Payton and his co-owners raised capital, built a state-of-the-art facility, and started attracting clients with their innovative product offerings and exceptional customer service. Since their launch in May 2020, KO-Pack has experienced impressive growth, adding new client partners weekly and averaging $150k in monthly revenue.

How much money it makes: $3M/year
How much did it cost to start: $1M
How many people on the team: 20

How We Started A $150K/Month Contract Manufacturing And Copacking Business

KO-Pack is a contract manufacturing and copacking company for men’s grooming, haircare, skincare, aroma therapy, and natural household products, growing at 40-60% YoY growth and averaging $150k per month.

Read this case study

Read by 3,028 founders

2. Antonio’s Barber Shop ($1.5M/year)

Antonio Camilleri, a seasoned barber with over 18 years of experience, opened his first barbershop in Leister, UK, after working as an apprentice and further improving his skills in the Netherlands. Recognizing a gap in the market for old-school barbering in Malta, Antonio moved back and opened the official Antonio's Barber Shop with 8 chairs, quickly growing to 14 barbers across 2 locations. With an annual turnover of 1.5 million euros, Antonio's Barber Shop offers top-notch customer service, a range of grooming products, and a barbering academy.

How much money it makes: $1.5M/year
How much did it cost to start: $500K
How many people on the team: 25

How I Started A $125K Barber Shop, Beard Grooming Brand And Barbering Academy

Antonio Camilleri built Antonio's Barber Shop from a small two-chair operation to two locations servicing over 250 daily clients and €1.5M in annual revenue with a product line generating a 30% profit.

Read this case study

Read by 8,680 founders

3. Beardbrand ($1.2M/year)

Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 11

Starting a Beard Branded Store Earning Over $100k/mo

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

Read this case study

Read by 47,777 founders

4. The Holistic Enchilada ($96K/year)

Delilah Orpi started her blog, The Holistic Enchilada, in 2017 as a side project while working as a full-time teacher.

After finding success with a post about her curly hair routine, she decided to focus on the curly hair niche.

With the help of blogging courses and her expertise in clean beauty, Delilah has grown her blog to earn an average of $7,000 a month in revenue.

How much money it makes: $96K/year
How much did it cost to start: $250
How many people on the team: 2

How I Make $96K/Year As A Beauty Blogger

Delilah Orpi's blog "The Holistic Enchilada" is making up to $7,000 a month in revenue through sales of digital products, display ads, affiliate marketing, and sponsored posts in the niche market of clean beauty and curly hair, with a focus on retaining customers through email marketing and SEO.

Read this case study

Read by 5,206 founders