Gym Equipment Supplier

2 Gym Equipment Supplier Success Stories [2024]

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Updated: October 8th, 2024

Looking to enter the fitness industry but prefer the business-to-business route? Consider becoming a gym equipment supplier.

In simple terms, this involves sourcing and selling gym equipment to fitness centers, personal trainers, and home gym enthusiasts.

You'll handle everything from negotiating with manufacturers to managing inventory and ensuring timely deliveries. It's a sector with steady demand, as gyms frequently update their equipment and new fitness centers regularly open.

Though the initial capital and logistics might seem challenging, the long-term rewards include establishing a strong client base and potential for growth through recurring orders. For those who see the value in promoting health and wellness while running their own enterprise, this could be a worthwhile venture.

In this list, you'll find real-world gym equipment supplier success stories and very profitable examples of starting a gym equipment supplier that makes money.

1. Bells of Steel ($14.4M/year)

Bells of Steel founder, Kaevon Khoozani, came up with the idea for his fitness equipment business after realizing the lack of availability of equipment for his own strength training. He started by ordering equipment from China and selling it directly to his network, eventually growing the business to achieve $15 million in sales in 2021. His focus on creating high-value products and leveraging word-of-mouth marketing has contributed to the company's success.

How much money it makes: $14.4M/year
How much did it cost to start: $3.5K
How many people on the team: 38

My Gym Passion Led Me To Start A $15M/Year Fitness Equipment E-Commerce

Bells of Steel, an e-commerce fitness equipment company, generated $15 million in sales by creating a high-value product line and focusing on word-of-mouth marketing, email marketing, and social media ads.

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2. Gym and Fitness ($1.8M/year)

Dave Barnes, a former Olympic athlete in archery, came up with the idea for Gym and Fitness after experiencing a disappointing process of setting up his own home gym. Frustrated with the lack of range and steep prices offered by local gym equipment stores, he found a small business that had everything he needed at competitive prices and started selling the equipment on eBay. After realizing the demand, he decided to stock up on more equipment and the early Gym and Fitness business model was born.

How much money it makes: $1.8M/year
How much did it cost to start: $550
How many people on the team: 50

How An Olympic Athlete Developed A $150K/Month Gym Equipment Line

Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.

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