Grooming Products Business

Grooming Products Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Grooming products offer an evergreen business opportunity. The core idea is simple: create and sell high-quality grooming essentials like shampoos, conditioners, beard oils, and skincare products.

The beauty and personal care market continues to grow, driven by increasing awareness of self-care. This is not just a trend but a cultural shift that's here to stay. By providing tailored products, you can cater to niche markets, be it eco-friendly solutions or specialized items for specific hair and skin types.

Starting a grooming products business involves sourcing quality ingredients, creating effective formulations, and building a compelling brand. Expect to spend time on product research, regulatory compliance, and marketing.

For those passionate about personal care and keen to meet a growing consumer demand, this venture can be both rewarding and profitable. The ability to create unique products and form loyal customer bases presents a compelling business prospect.

In this list, you'll find real-world grooming products business success stories and very profitable examples of starting a grooming products business that makes money.

1. mazi + zo ($60K/year)

Lizzy Klein, founder of mazi + zo, started her business after realizing there was a lack of high-quality and modern jewelry options for sorority women. After developing a versatile and stylish collection of jewelry, she launched her website in June 2019 and quickly gained traction, attracting customers beyond just sororities. Today, mazi + zo offers a range of symbol necklaces, earrings, and more, with their Double Star Choker Necklace being their best-selling item.

How much money it makes: $60K/year
How much did it cost to start: $20K
How many people on the team: 1

Launching A Jewelry Brand By Focusing On An Unattended Niche

Mazi + Zo offers high-quality and modern jewelry for sorority sisters and other women, developed by founder Lizzy Klein after discovering a lack of stylish options in the market, and is now expanding into the broader market with organic social media being the most successful channel.

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2. Scruffie ($24K/year)

Reid Simkovitz, the founder of The Scruffie, came up with the idea for his neck shaver after struggling to find a convenient way to trim the hair on the back of his neck. Frustrated with relying on others or awkwardly attempting to shave it himself, he decided to create his own neck razor, leading to the successful launch of The Scruffie in April 2020. The product gained significant attention, being featured on platforms such as Business Insider, Cheddar, Yahoo's In The Know, and Barstool Sports, and even raising over $5,000 on Kickstarter.

How much money it makes: $24K/year
How much did it cost to start: $25K
How many people on the team: 1

How I Created An Innovative Neck Shaver

This case study is about a college student who invented The Scruffie, an innovative neck shaver, after struggling to find someone to shave the back of his neck, which has garnered over five million impressions, funding a Kickstarter and generating $2,200 in sales from customers in over ten countries.

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Read by 14,130 founders