Gaming Marketing Business

Gaming Marketing Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Want to tap into the booming gaming industry? Start a gaming marketing business.

In simple terms, you’ll be helping game developers and publishers promote their titles to reach the right audience. This involves crafting engaging content, running targeted ad campaigns, and collaborating with influencers.

What's intriguing is the sheer scale and continual growth of the gaming sector, which translates into ample opportunities for marketing professionals. You’ll be at the intersection of creativity and analytics, working to maximize game visibility and sales.

For those with a passion for gaming and a knack for marketing, this is an exciting venture. Dive in and leverage the growing number of gamers worldwide to build a successful business.

In this list, you'll find real-world gaming marketing business success stories and very profitable examples of starting a gaming marketing business that makes money.

1. Overgear ($12M/year)

Tony Doronin, along with his partners Dmitriy Beseda and Alex Karetin, founded Overgear, a gaming marketplace that offers gaming assistance and training services. Alex, who had experience in investment projects and a passion for gaming, saw the lack of competition in the gaming services market and the potential for a project that provided a higher level of user experience. They launched Overgear in 2017 and have since expanded their services to different gaming disciplines, generating $1 million in monthly revenue.

How much money it makes: $12M/year
How much did it cost to start: $50K
How many people on the team: 36

How We Launched A $1M/Month Video Games Boosting Services Marketplace

Overgear, a gaming marketplace offering assistance and training in WoW, Path of Exile, Destiny, Call of Duty, and Valorant, saw over $8 million in revenue and a 6x increase in clients in the past year by prioritizing user experience and customer retention through SEO and Google Ads, reinvesting profits, and creating a user-friendly product, amongst other things.

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