Game Publishing Business

Game Publishing Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

The world of gaming is booming, and stepping into a game publishing business could be your ticket to a slice of this lucrative industry.

In simple terms, game publishing involves helping game developers bring their creations to market. This role encompasses providing financial support, marketing muscle, and logistical know-how to ensure games reach a wide audience effectively.

This business idea is intriguing because you get to be at the forefront of the gaming industry without needing to develop the games yourself. You’ll work closely with creative minds, manage marketing campaigns, and coordinate launch strategies.

Starting a game publishing business requires diligence—developing relationships with developers, understanding market trends, and carefully planning releases. However, for those with a passion for the gaming world and a knack for business, it’s a venture rich with potential and reward.

In this list, you'll find real-world game publishing business success stories and very profitable examples of starting a game publishing business that makes money.

1. UltraShock Gaming ($15K/year)

Hassan, the founder and CEO of UltraShock Gaming, came up with the idea for his indie game marketing firm when he noticed the struggles indie game developers faced in getting their games on large PC platforms like Steam. Inspired by their frustrations, he decided to create a platform to help these developers with marketing, copywriting, and beta testing in exchange for a percentage of profits. With a community of over 500,000 gamers, UltraShock Gaming has generated $15k in revenue per year, with $12k in profit.

How much money it makes: $15K/year
How much did it cost to start: $4K
How many people on the team: 1

How I Started And Sold A $15K/Year Video Game Marketing Business

Aspiring founders looking to start a profitable business can learn from the story of how Hassan founded UltraShock Gaming, an indie game marketing firm, built up an audience of over 500,000 gamers, and generated $15k in annual revenue (with $12k profit) in just 2 years by offering marketing and advertising services for indie game developers.

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