Food Blogger

How Profitable Is A Food Blogger? (Updated for 2024)

Pat Walls

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Updated: October 6th, 2024

How Profitable Is A Food Blogger? (Updated for 2024)

So you want to start a food blogger?

And the first question that came to your mind was, “well, are food bloggers actually profitable?”

With a market size of $469B - there’s plenty of business to go around.

Especially considering:

You could start a food blogger with as low as $350
Based on our data, food bloggers generate an average of $105K per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a food blogger.

Let’s dive in!

Is a food blogger profitable?

Yes, a food blogger is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $105K per year with an estimated gross margin of 65%, you could expect to recover your investment within 8 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your food blogger.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your food blogger is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a food blogger worth it?

If you’re wondering if a food blogger is worth it, the answer is a big YES. With food bloggers, you have the potential to earn $105K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $469B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a food blogger to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful food bloggers case studies.

Examples Of Profitable Food Bloggers

Here are a few examples of profitable food bloggers, and a few more details about them:

1. Clean Eating Kitchen ($240K/year)

Carrie developed the business idea while experimenting with a vegan diet and seeking connection in an online community.

Is it profitable? Yes
How much money it makes: $240K/year
How much did it cost to start: $3.5K

My Blog Makes $20K/Month Sharing Recipes For Women Recovering From Chronic Health Issues

Carrie Forrest's food and wellness blog, Clean Eating Kitchen, gets 650,000 page views per month and earns a monthly revenue of $20,000 through ads, sponsored posts, and affiliate income; her success has been tied to her use of SEO and educational background to stand out in an oversaturated niche.

Read this case study

Read by 4,833 founders

2. Organically Addison ($144K/year)

Addison LaBonte, the founder of a portfolio of high-traffic food websites, came up with the idea for her business after adopting a gluten-free lifestyle to help with her Compartment Syndrome. After gaining a significant following on Instagram, she decided to create a website to share her recipes, which ultimately led to the rapid growth and profitability of her business. She has since focused on consistency, keyword research, and audience engagement to attract and retain customers, and plans to scale her company by purchasing more websites and building a team.

Is it profitable? Yes
How much money it makes: $144K/year
How much did it cost to start: $5K

From An Instagram Page To Owning A $12K/Month High-Traffic Food Recipes Website

Discover how one entrepreneur turned a passion for gluten-free recipes into a $17,000/month revenue-generating portfolio of food blogs with 800,000 monthly page views and a combined social media audience of over 250,000 by focusing on SEO, consistent content creation, and strategic acquisitions.

Read this case study

Read by 2,535 founders

3. Theresa Healey ($12K/year)

Theresa, the owner of the blog DIY Lifestyle, started her blog as a way to share useful information about gluten-free, vegan, and healthy recipes, crafts, and travel tips. Over time, she realized she could monetize her blog by selling handmade products through her small business called "With Love From T to You." With her blog and Etsy shop combined, Theresa now makes an average income of $700 a month.

Is it profitable? Yes
How much money it makes: $12K/year
How much did it cost to start: $350

How I Turned My Passion For Crafts And Writing Into A Side Income Source

DIY Lifestyle blog owner, Theresa, turned her passion for crafting and writing into a side income source, attracting hundreds of thousands of global visitors, with her blog generating $400-$500 a month and her online Etsy store bringing in an additional $200-$300 a month, showcasing her unique, all-natural, one-of-a-kind polymer clay earrings, home decor, and huts inspired by Lord of the Rings, Harry Potter, reading and home decorating.

Read this case study

Read by 8,462 founders

Learn more about starting a food blogger:

Where to start?

-> How much does it cost to start a food blogger?
-> Pros and cons of a food blogger

Need inspiration?

-> Other food blogger success stories
-> Marketing ideas for a food blogger

Other resources

How much can you make with a food blogger?

With a food blogger, you can make an average of $105K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $350. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 8 months.

How much does a food blogger make a week?

Based on our data, average weekly revenue for a food blogger ranges around $2.19K. As such, you could see monthly revenues of $8.75K.

To know if your food blogger achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your food blogger.

How much do food bloggers owners make?

The income of a food blogger owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established food blogger is about $2.19K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a food blogger owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Food Blogger Profit Margins

Generally speaking, a food blogger can expect profit margin of around 65%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a food blogger, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, food blogger owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, food blogger owners can ensure long-term sustainability and profitability for their business.

Food blogger owner salary

The salary of a food blogger owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established food blogger, in a prime position, might see an average weekly salary around the ballpark of $1.42K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a food blogger may be a promising business to start - but the success of your food blogger mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable food blogger.

Part of

Becoming A Food Blogger: Everything You Need To Know

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