Food Blog

How Profitable Is A Food Blog? (Updated for 2024)

Pat Walls

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Updated: September 1st, 2024

How Profitable Is A Food Blog? (Updated for 2024)

So you want to start a food blog?

And the first question that came to your mind was, “well, are food blogs actually profitable?”

Especially considering:

You could start a food blog with as low as $50
Based on our data, food blogs generate an average of $519K per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a food blog.

Let’s dive in!

Is a food blog profitable?

Yes, a food blog is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $519K per year with an estimated gross margin of 55%, you could expect to recover your investment within 9 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your food blog.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your food blog is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a food blog worth it?

If you’re wondering if a food blog is worth it, the answer is a big YES. With food blogs, you have the potential to earn $519K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a food blog to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful food blogs case studies.

Examples Of Profitable Food Blogs

Here are a few examples of profitable food blogs, and a few more details about them:

1. Theresa Healey ($12K/year)

Theresa, the owner of the blog DIY Lifestyle, started her blog as a way to share useful information about gluten-free, vegan, and healthy recipes, crafts, and travel tips. Over time, she realized she could monetize her blog by selling handmade products through her small business called "With Love From T to You." With her blog and Etsy shop combined, Theresa now makes an average income of $700 a month.

Is it profitable? Yes
How much money it makes: $12K/year
How much did it cost to start: $350

How I Turned My Passion For Crafts And Writing Into A Side Income Source

DIY Lifestyle blog owner, Theresa, turned her passion for crafting and writing into a side income source, attracting hundreds of thousands of global visitors, with her blog generating $400-$500 a month and her online Etsy store bringing in an additional $200-$300 a month, showcasing her unique, all-natural, one-of-a-kind polymer clay earrings, home decor, and huts inspired by Lord of the Rings, Harry Potter, reading and home decorating.

Read this case study

Read by 8,346 founders

2. Karachi Kitchen ($24K/year)

Sadaf, the co-founder and designer behind Karachi Kitchen Foods, started the business with her mother, a long-time chef and culinary instructor. They launched their business after collaborating on a self-published cookbook, which won a Gourmand Award. Despite facing setbacks due to Covid and learning about federal and state regulations, they have seen sales more than double since launching their online store.

Is it profitable? Yes
How much money it makes: $24K/year
How much did it cost to start: $5K

This Mother And Daughter Started A Side Hustle Selling Chutneys And Spices

Karachi Kitchen Foods saw over 200% growth in sales in the past year, offering seven different chutneys and spices, and plans to launch an online subscription box and publish recipes on their website in coming months.

Read this case study

Read by 2,126 founders

3. Chefs Resources ($60K/year)

David Buchanan, a professional chef, came up with the idea for Chefs-Resources.com because he wanted easy access to culinary knowledge he had learned.

After starting the website as a personal resource in 2005, he added content, studied SEO, and eventually monetized the site through paid subscriptions, resulting in revenue of $44,800 in 2020.

Is it profitable? Yes
How much money it makes: $60K/year
How much did it cost to start: $50

I Built A Resource Site For Chefs Like Me That Generates $60K Of Extra Income

Chef David Buchanan generates over $6,000 per month through his website Chefs-Resources.com, which provides professional chefs with free and paid access to detailed culinary information and kitchen management resources such as Excel sheets, resulting in gross revenue of $46,000 to date and a subscriber growth rate of over 1300% from 2015 to September 2021.

Read this case study

Read by 5,203 founders

Learn more about starting a food blog:

Where to start?

-> How much does it cost to start a food blog?
-> Pros and cons of a food blog

Need inspiration?

-> Other food blog success stories
-> Marketing ideas for a food blog
-> Food blog names
-> Food blog Instagram bios
-> Food blog Instagram captions

Other resources

-> Food blog tips
-> Blog post ideas for a food blog

How much can you make with a food blog?

With a food blog, you can make an average of $519K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $50. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 9 months.

How much does a food blog make a week?

Based on our data, average weekly revenue for a food blog ranges around $10.8K. As such, you could see monthly revenues of $43.3K.

To know if your food blog achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your food blog.

How much do food blogs owners make?

The income of a food blog owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established food blog is about $10.8K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a food blog owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Food Blog Profit Margins

Generally speaking, a food blog can expect profit margin of around 55%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a food blog, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, food blog owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, food blog owners can ensure long-term sustainability and profitability for their business.

Food blog owner salary

The salary of a food blog owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established food blog, in a prime position, might see an average weekly salary around the ballpark of $5.95K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a food blog may be a promising business to start - but the success of your food blog mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable food blog.

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Starting A Food Blog: Everything You Need To Know

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