Fitness Studio

Marketing Ideas

How Much Does It Cost To Start A Fitness Studio? (In 2024)

Pat Walls

•

Updated: May 5th, 2023

Looking to start a fitness studio?

But curious about:

how much it costs to start a fitness studio?
what are the typical fitness studio startup costs?
or the actual cost of starting fitness studios?

Well, we have the data to prove it, supported by real fitness studios and how much they actually cost to start.

Let's go over it.

Learn more about starting a fitness studio:

Where to start?

-> Pros and cons of a fitness studio

Need inspiration?

-> Marketing ideas for a fitness studio

Other resources

Equipment & Supply Expenses

Starting a fitness studio may require purchasing some equipment, whether that's for producing the product or packaging the goods, or equipment needed in the back office.

Cost	Required?	Min Cost	Max Cost
Cleaning Supplies ➜	Optional	$63	$200

Retail Business Expenses

If you plan to have a brick & mortar location for your fitness studio, you must weigh the costs of your rent, as it may be the most expensive part of running your business.

Rent costs for your fitness studio very much depends on your location. This cost will vary by both region and specific areas of town: a lease in the heart of Manhattan could cost over $80,000/month in rent. Meanwhile, a storefront lease in Florida or Tennessee could cost less than $1,000/month.

Cost	Required?	Min Cost	Max Cost
Shop Decor	Optional	$0	$5,000
Utilities (storefront business)	Optional	$0	$1,000
POS System	Optional	$0	$1,200

Business Formation Fees

There are a few key costs associated with forming your business entity, such as setting up an LLC and getting trademarks, copyrights, and patents sorted.

Cost	Required?	Min Cost	Max Cost
Set up business: LLC & Corporations	Required	$50	$500
Small Business Insurance	Recommended	$500	$2,000
Permit and License Fees	Optional	$50	$700

Software Expenses

Your fitness studio needs software to run efficiently!

Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.

Cost	Required?	Min Cost	Max Cost
Email marketing tool	Recommended	$0	$100
Accounting & Invoicing Software	Recommended	$0	$50
Social Media Management Tools	Optional	$0	$50

Office Space Expenses

It will be your call to determine if you need office space. It is not a requirement but may be necessary as your fitness studio grows.

Cost	Required?	Min Cost	Max Cost
Rent ➜	Optional	$0	$5,750
Utility Costs For Office Space ➜	Optional	$0	$1,150

Inventory Expenses

If you sell a physical good, you'll likely have to start with some inventory.

Cost	Required?	Min Cost	Max Cost
Upfront Costs For Inventory	Optional	$300	$5,000

Vehicle Expenses

Cost	Required?	Min Cost	Max Cost
Mode of Transporation	Optional	$0	$10,000

Training & Education Expenses

Cost	Required?	Min Cost	Max Cost
Online Learning Sites	Optional	$0	$1,000

Advertising & Marketing Costs

Cost	Required?	Min Cost	Max Cost
Business Cards ➜	Optional	$0	$50
Direct Campaigns, Printing and Mailing	Optional	$0	$300
Press	Optional	$0	$500
Facebook & Instagram Ads	Optional	$0	$350

Website Costs

Every business should have a website, and it's worth spending a bit of money to set it up right.

Cost	Required?	Min Cost	Max Cost
Domain Name ➜	Required	$12	$200
Business Email Hosting Service ➜	Recommended	$1	$15

Food Business Expenses

Cost	Required?	Min Cost	Max Cost
Initial Ingredients	Optional	$25	$500

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