Fitness Equipment Business

Fitness Equipment Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Invest in the booming world of fitness by starting your own fitness equipment business. This venture involves selling high-quality fitness gear, ranging from home gym setups to specialized equipment for various exercises.

The demand for fitness equipment is ever-growing as more people invest in their health and wellness. You'll need to source reliable manufacturers, ensure product quality, and create a user-friendly online store to attract and retain customers. Crafting compelling marketing strategies and partnering with influencers can also amplify your brand's reach.

In this business, strong customer service and maintaining competitive pricing are critical. While the initial setup requires effort in logistics, product sourcing, and marketing, the long-term rewards can be significant. A well-executed fitness equipment business not only promises profits but also contributes to enhancing people's health and lifestyles.

In this list, you'll find real-world fitness equipment business success stories and very profitable examples of starting a fitness equipment business that makes money.

1. Sweat from Home ($300K/year)

Co-Founder and CEO Kyle Bergman, along with Co-Founders Brendan and Bethany, came up with the idea for Sweat from Home after they were laid off from their fitness studio due to the pandemic. They realized the gap in the market for interactive and live-streaming group fitness workouts and leveraged their existing community to launch the platform. With over 800 classes held, 10,300 satisfied customers, and monthly recurring revenue of $25,000, Sweat from Home has quickly become a go-to platform for at-home workouts during the pandemic.

How much money it makes: $300K/year
How much did it cost to start: $0
How many people on the team: 10

How We Launched A $25K/Month Interactive Live Streaming Group Fitness Workout Platfrom During The Pandemic

Sweat from Home is a two-way, interactive, and live-streaming group fitness workout startup that has held over 800 classes since March 2020, generates $25k in monthly recurring revenue, and has donated over $7k to 6 different charities; they aim to become the world's best live-streamed fitness class.

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2. Endorphitness ($120K/year)

Perry knew she wanted to work in the fitness industry since college. She started as a personal trainer and her clients inspired her to start an online coaching consultancy.

How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 0

How I Started A $10K/Month Online Fitness Training Program

Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.

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