Finance Media Company

Finance Media Company Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Unlock the potential of the financial world by starting a finance media company. This business involves creating and curating content that educates and informs readers about finance, investments, and market trends.

By producing articles, videos, podcasts, or newsletters, you can provide valuable insights for both beginners and seasoned investors. The financial content space is vast and always in demand, meaning there's a consistent audience hungry for knowledge and guidance.

Creating a finance media company requires dedication to research, understanding complex topics, and translating them into engaging, digestible content. As you build credibility and trust, you can monetize through ads, sponsored content, or subscription models.

If you're passionate about finance and possess strong communication skills, this business offers a unique blend of intellectual challenge and rewarding opportunities. And with the right strategy, you could become a trusted voice in the financial sector.

In this list, you'll find real-world finance media company success stories and very profitable examples of starting a finance media company that makes money.

1. Morning Brew ($49.2M/year)

Back in 2014, Alex noticed that his college peers lacked knowledge about current business news while he was helping them prepare for interviews. In response, he decided to create a valuable resource for them and launched a daily newsletter called The Market Corner.

Initially, it was in PDF format, but it later evolved into what we now know as Morning Brew.

How much money it makes: $49.2M/year

How Alex Lieberman Grew Morning Brew to 2.5M Subscribers & Sold for $75M

Case study about the rapid growth and successful acquisition of Morning Brew, a daily newsletter founded in 2017, which was acquired by Business Insider for $75M in 2020 after reaching over 70K subscribers and generating an average of $4.1M/month in revenue.

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Read by 932 founders

2. The Good Life Companies ($24M/year)

Founder Conor Delaney came up with the idea for Good Life Companies after realizing the need for a comprehensive financial services organization that catered to independent financial advisors. The business started as a service-oriented entity offering client transition services, but quickly expanded to include real estate, marketing support, administrative services, and more. The company's unique approach and ability to adapt to advisors' needs have allowed it to attract and retain customers successfully.

How much money it makes: $24M/year
How much did it cost to start: $500K
How many people on the team: 60

How We Started A $2M/Month Independent Financial Advisor Network

How one financial services company, Good Life Companies, went from a multi-faceted service organization to a nationally recognized brand with $25 million in revenue, averaging 50-75% growth per year, by providing independent financial advisors with the support, infrastructure, and real estate necessary to operate their practices and meet all needs, along with investing in marketing strategies and expanding their offering to multiple broker-dealer channels.

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Read by 6,412 founders

3. CoinSnacks ($360K/year)

Dillon, the co-founder of CoinSnacks, came up with the idea for the business after being fired from his job at a financial research company. With some severance and time on his hands, he realized there was a need for a beginner-friendly crypto newsletter. Since launching in 2017, CoinSnacks has become the longest continuously running crypto newsletter on the market, with over 70,000 weekly readers and a monthly revenue of ~$30,000 in 2022.

How much money it makes: $360K/year
How much did it cost to start: $500
How many people on the team: 3

Getting Fired Led Me To Build A Crypto Newsletter That Makes $360K/Year

Crypto newsletter CoinSnacks co-founded by Dillon has been able to make $30,000 monthly by acquiring competitors and using lead generation techniques while offering a beginner-friendly layout.

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Read by 5,753 founders

4. Astute Actions Inc ($360K/year)

David Ning accidentally stumbled upon the idea for his personal finance website, MoneyNing.com, when his personal blog started attracting advertisers. He decided to focus on money management because of his passion for the subject, and the site quickly grew to receive 200,000 monthly visitors. Through networking and genuine content, David was able to build a successful business with minimal startup costs and ongoing profitability.

How much money it makes: $360K/year
How much did it cost to start: $10
How many people on the team: 1

How I Started A $30K/Month Blog About Personal Finance

MoneyNing.com, a personal finance website that receives 200,000 monthly visitors, discusses how the founder's accidental and passionate interest in tackling personal finance has led to its profitability through advertising, affiliate marketing, and email campaigns alongside insights on building long-form content and networking with the community.

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Read by 9,565 founders

5. Money Geek ($120K/year)

Michael, a former personal finance professional, started Money Geek after a marketing company convinced him to blog for client recruitment. Dissatisfied with their content, he took over and saw the blog skyrocket to 250k monthly page views within nine months, ultimately generating over $10k a month.

How much money it makes: $120K/year
How much did it cost to start: $2.5K
How many people on the team: 0

How I Started A 250K Monthly Pageviews Personal Finance Blog

Your Money Geek blog grew rapidly to over 250k monthly page views in nine months, leading to the creation of a white-glove, paid mastermind program to help site owners drive traffic and revenue for their own blogs.

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Read by 19,400 founders