Fashionable Home Décor Business

Fashionable Home Décor Business Success Stories [2024]

Pat Walls

•

Updated: October 7th, 2024

Transforming spaces with a unique, stylish touch, a fashionable home décor business is an appealing venture. This business involves curating and selling beautifully designed items that elevate the aesthetic of any home.

You'll be sourcing or designing exclusive pieces like artwork, furniture, and decorative accessories. A key part of the business is staying ahead of trends and understanding customer preferences. You'll need to build relationships with suppliers and artisans to ensure a steady flow of unique products.

Setting up an online store is critical, and so is establishing a presence on visual platforms like Instagram and Pinterest to showcase your offerings. Add in effective marketing strategies and maybe even pop-up events to touch and feel your products.

This business offers the gratification of seeing spaces transformed and customers delighted. If you have a flair for design and a passion for making homes beautiful, this idea has the potential to thrive through creativity and strategic planning.

In this list, you'll find real-world fashionable home décor business success stories and very profitable examples of starting a fashionable home décor business that makes money.

1. Hoagard.com ($4.98M/year)

In 2014, Ali Bedrettin Boz and Cagri Ayten started designing steel samples as a hobby. They realized the potential for their designs in the interior design market and established Hoagard as an e-commerce brand. Despite facing challenges and initially low sales, Hoagard experienced a significant leap in 2016, reaching an average annual turnover of 4.5 - 5.5 million Euros.

How much money it makes: $4.98M/year
How many people on the team: 43

I Turned My Hobby Into A $4.5M/Year Metal Wall Art Business

Hoagard is a profitable metal wall decor brand with an average annual turnover of 4.5-5.5 million Euros, which started out as a new hobby and transformed into a successful e-commerce business with 85% of sales coming from the brand's own website.

Read this case study

Read by 6,877 founders