Etsy Digital Products Business

3 Etsy Digital Products Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

An Etsy digital products business involves creating and selling digital goods on the Etsy platform.

These can include items like printable art, digital planners, e-books, graphic designs, and more.

To start this business on a budget, first identify a niche or category you're passionate about and skilled in.

Create high-quality digital products using free or low-cost tools like Canva or Google Docs.

Then, set up a shop on Etsy, optimize your product listings with relevant keywords, and promote your shop through social media and online communities to attract potential customers.

In this list, you'll find real-world etsy digital products business success stories and very profitable examples of starting a etsy digital products business that makes money.

1. Pretty Arrow ($125K/year)

Emily McDermott, founder of Pretty Arrow, came up with the idea for her personal finance brand after quitting her full-time job and wanting to monetize her passion for budgeting. She discovered the opportunity to sell budgeting templates on Etsy and used keyword research to create products tailored specifically to her target audience of young women. Since launching in 2021, she has sold over 29,000 spreadsheets and has grown her business through email marketing and Facebook ads.

How much money it makes: $125K/year
How much did it cost to start: $10
How many people on the team: 1

How I Used My Budgeting Skills To Pay Off $30K Student Debt And Build A $10K/Month Business

Founder Emily McDermott turned her passion for budgeting into a successful personal finance brand, Pretty Arrow, which sells customizable budget spreadsheets that have brought in over 29,000 sales since 2021, with much of the business coming from Etsy, email marketing, and Facebook ads.

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2. Made Urban ($60K/year)

Erin Mooney came up with the idea for MadeUrban when she realized the overwhelming competition on Etsy. After several unsuccessful attempts to build a rival online marketplace, she shifted her focus to the blog section of her website, which gained significant traction and led her to create her first ebook. She now earns between $5000 - $8000 per month and has sold close to 5,000 copies of her ebooks.

How much money it makes: $60K/year
How much did it cost to start: $5K
How many people on the team: 0

I Turned A Failing Startup Idea Into A Successful E-Book Business

A small business owner and blogger shares how she turned her failing handmade marketplace into a successful e-book business that generates between $5,000 - $8,000 per month, by focusing on a blog that resonated with her audience and providing unique value in her e-books.

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3. Outline Planner ($36K/year)

Ralu Petrea, a UX Designer, came up with the idea for Outline Planner after realizing that she was skilled at creating effective plans for herself but struggled to teach others to do the same. She decided to create a digital planner that could be used on tablets, specifically the iPad, and spent three days researching existing digital planners before launching her own. Despite starting with no followers or business plan, she sold two copies of her first planner on the first day and went on to reach €80K+ in sales within two years.

How much money it makes: $36K/year
How much did it cost to start: $500
How many people on the team: 1

How I Created A $4K/Month Digital Planner

How a founder turned a €499 investment into €80K+ in sales in just two years by creating and selling all-in-one monthly, weekly, and daily digital planners for iPad through Etsy, with 15-20% of orders from returning customers and profit margins around 70%.

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Read by 19,296 founders