73 Marketing Ideas For An Equipment Rental Company (2024)
Equipment Rental Company Marketing Ideas
Wondering how to market your equipment rental company?
Marketing your equipment rental company is certainly not easy, but there are many ways to promote and advertise your equipment rental company.
We put together a list of the best marketing ideas for your equipment rental company, so you can get your small business out there.
Content
Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Facebook Community ➜ |
Medium |
Free |
Brand Loyalty |
| YouTube Video Content ➜ |
Medium |
Low |
Brand Exposure |
| Guest Blogging ➜ |
Easy |
Low |
Brand Exposure |
| Quora ➜ |
Easy |
Free |
Brand Exposure |
| Checklist Content ➜ |
Easy |
Free |
Brand Exposure |
| Memes ➜ |
Easy |
Free |
SEO |
| Customer Reviews ➜ |
Easy |
Free |
Trust & Credibility |
| Listicle ➜ |
Easy |
Free |
SEO |
| Guest Podcasting ➜ |
Medium |
Free |
SEO |
| Online Course ➜ |
Medium |
Free |
Trust & Credibility |
| Event Videos ➜ |
Easy |
Medium |
Brand Exposure |
| Product Launch Video ➜ |
Easy |
Low |
Trust & Credibility |
| Employee Testimonial Video ➜ |
Easy |
Free |
Brand Exposure |
Relationships
Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Customer Service ➜ |
Medium |
Free |
Brand Loyalty |
Sales
Sales refer to all activities and strategies that lead to the selling of products and services.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Competitor analysis ➜ |
Medium |
Low |
Product Quality |
| Leverage Third Party Platforms ➜ |
Medium |
Low |
Brand Exposure |
| Corporate gifts ➜ |
Easy |
Low |
Brand Loyalty |
| Mobile Marketing ➜ |
Easy |
Low |
Lead Generation |
| Promoted Listings ➜ |
Easy |
Medium |
Lead Generation |
| Free Sample Marketing ➜ |
Easy |
Low |
Lead Generation |
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Email marketing ➜ |
Easy |
Free |
Brand Awareness |
| Emailing List ➜ |
Medium |
Free |
Engagement |
| Dedicated (Stand Alone) Emails ➜ |
Easy |
Free |
Lead Generation |
| Lead Nurturing Sequence ➜ |
Medium |
Free |
Lead Generation |
| Re-Engagement Email ➜ |
Easy |
Free |
Lead Generation |
| Brand Story Email ➜ |
Easy |
Free |
Lead Generation |
| Co-marketing Emails ➜ |
Medium |
Free |
Trust & Credibility |
| Product Feedback Emails ➜ |
Easy |
Free |
Product Quality |
| Holiday Email Campaign ➜ |
Easy |
Free |
Lead Generation |
| Milestone Email ➜ |
Easy |
Free |
Lead Generation |
| Virtual Email gift ➜ |
Easy |
Free |
Brand Loyalty |
| A/B Test Email Campaigns ➜ |
Easy |
Low |
Engagement |
Social Media (Organic)
Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Social Media Advertising ➜ |
Easy |
Medium |
Lead Generation |
| Pinterest (organic) ➜ |
Easy |
Free |
Brand Exposure |
| Create TikTok Marketing Videos ➜ |
Easy |
Free |
Engagement |
| Repurpose TikTok Content ➜ |
Easy |
Low |
Brand Exposure |
| Social Media Engagement ➜ |
Easy |
Low |
Engagement |
| Engage With Competitors Followers ➜ |
Easy |
Free |
Brand Exposure |
| Instagram Reels ➜ |
Easy |
Free |
Engagement |
| Twitter Videos ➜ |
Easy |
Low |
Engagement |
| Twitter Polls ➜ |
Easy |
Free |
Engagement |
| Caption Contest ➜ |
Easy |
Low |
Engagement |
| Social Media In Email Footers ➜ |
Easy |
Free |
Engagement |
Affiliate
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Affiliate Program ➜ |
Medium |
Low |
Lead Generation |
|
Pay Per Click Advertising |
Medium |
Low |
Brand Exposure |
Word Of Mouth
Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Word of mouth ➜ |
Medium |
Free |
Brand Awareness |
| Referral Program ➜ |
Easy |
Low |
Brand Exposure |
| Online Community ➜ |
Easy |
Medium |
Brand Exposure |
| User Generated Content (UGC) ➜ |
Easy |
Free |
Brand Exposure |
| Loyalty Partnership Program ➜ |
Easy |
Low |
Trust & Credibility |
SEO
SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| SEO Strategy ➜ |
Medium |
Medium |
SEO |
| Backlinks ➜ |
Medium |
Medium |
SEO |
| Content Audit ➜ |
Easy |
Medium |
SEO |
Social Media - (Paid)
Paid social media marketing refers to any social media effort that is influenced by advertising dollars.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Search engine marketing (SEM) ➜ |
Medium |
High |
Lead Generation |
| Pinterest ads ➜ |
Easy |
Low |
Brand Exposure |
| Tik Tok Creator Partnership ➜ |
Easy |
Free |
Brand Exposure |
| Instagram Story Ad ➜ |
Easy |
Free |
Lead Generation |
| Explore Ads ➜ |
Easy |
Low |
Brand Awareness |
| Twitter Ads ➜ |
Easy |
Low |
Brand Exposure |
| Youtube Ads ➜ |
Easy |
Low |
Brand Exposure |
Buzz
Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Press Release ➜ |
Medium |
Medium |
Brand Exposure |
| Geographic Expansion ➜ |
Hard |
High |
Brand Exposure |
| Product expansion ➜ |
Medium |
Medium |
Brand Exposure |
| Buzz Campaigning ➜ |
Easy |
Low |
Brand Awareness |
Events
Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Trade Show ➜ |
Medium |
Medium |
Lead Generation |
| Networking Event ➜ |
Easy |
Low |
Brand Awareness |
| Webinar ➜ |
Medium |
Medium |
Trust & Credibility |
Print + Traditional
Print marketing includes advertising through magazines, newspapers, and other media publications.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Direct Mail Campaign ➜ |
Medium |
Low |
Brand Awareness |
| Direct Mail QR Codes ➜ |
Easy |
Free |
Lead Generation |
| Branded Merchandise ➜ |
Medium |
Medium |
Brand Awareness |
Influencers
Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Reality TV Stars ➜ |
Hard |
High |
Brand Exposure |
| Micro-Influencer Referral Program ➜ |
Medium |
High |
Trust & Credibility |
| Find Bloggers & Vloggers ➜ |
Easy |
Low |
Brand Exposure |
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
