Email Newsletter Business

11 Tips For Starting A Successful Email Newsletter Business (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own email newsletter business? Here are some tips you should know:

Learn more about starting an email newsletter business:

Where to start?

-> How much does it cost to start an email newsletter business?
-> Pros and cons of an email newsletter business

Need inspiration?

-> Other email newsletter business success stories
-> Marketing ideas for an email newsletter business
-> Email newsletter business slogans
-> Email newsletter business names

Other resources

-> Profitability of an email newsletter business

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an email newsletter business:

#1: Qin Xie, founder of Money Talk:

We chatted with with Qin, founder of Money Talk ($160/month). In our interview, Qin says:

The great thing about launching a newsletter as a subscription product is that the overheads are low - or in my case, zero. The only thing I had to give up was my time, and I had plenty of it.

Read the full interview ➜

#2: Codie Sanchez, founder of Contrarian Thinking:

We chatted with with Codie, founder of Contrarian Thinking ($250K/month). In our interview, Codie says:

I wrote for almost an entire year before making a single penny.

Additionally:

Just do it! Go faster than you think is possible. Identify your niche and cater to it. AND - set day-long deadlines, not week-long deadlines. Light a fire.

Further:

You will face critique, hate and doubt along your journey, but just continue to believe in yourself and think big.

Read the full interview ➜

#3: BowTiedOpossum, founder of BowTied Opossum:

We chatted with with BowTiedOpossum, founder of BowTied Opossum ($6K/month). In our interview, BowTiedOpossum says:

Success begets success. Do whatever it takes to get the initial traction. Once you get it, more opportunities and success will fall into your lap.

Additionally:

It’s all about marketing (new customer acquisition) and customer retention. Don’t let anything drown those two things out.

Read the full interview ➜

#4: Justin Duke, founder of Buttondown:

We chatted with with Justin, founder of Buttondown ($75K/month). In our interview, Justin says:

There’s a lot of room in the world for incremental improvements to things, especially if you’re sufficiently opinionated about what those opinions should be.

Additionally:

I get to spend my days building interesting, opinionated software, and being compensated by users who find it valuable enough to pay me.

Read the full interview ➜

#5: Justin Duke, founder of Buttondown:

We chatted with with Justin, founder of Buttondown ($75K/month). In our interview, Justin says:

There’s a lot of room in the world for incremental improvements to things, especially if you’re sufficiently opinionated about what those opinions should be.

Additionally:

If you can’t find a single paying customer, you shouldn’t be worried about engineering or product issues; if you can’t keep a single customer, you shouldn’t be worried about GTM or top-of-funnel.