Email Marketing Software

Email Marketing Software Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Capture more leads and increase business revenue with email marketing software. This business idea involves developing a platform that helps companies create, manage, and optimize email campaigns to their audience.

You'll build software that offers features like automated email sequences, A/B testing, analytics, and template designs. The goal is to make it easier for businesses to communicate effectively with their customers, nurture leads, and drive conversions.

Starting this venture requires a good grasp of software development and a keen understanding of effective marketing strategies. It’s a thriving field with a constant demand for improved tools as companies seek better ways to engage their audiences.

If you're passionate about tech and marketing, email marketing software could be a rewarding business idea to explore.

In this list, you'll find real-world email marketing software success stories and very profitable examples of starting a email marketing software that makes money.

1. Mailmodo ($102K/year)

Aquibur Rahman, the founder and CEO of Mailmodo, came up with the idea for his business while working as a marketer at a fintech company. He realized the importance of email for business growth and saw the potential of AMP emails when Google announced them for the Gmail app. Seeing the gap in the market for a no-code platform that supports AMP emails, Rahman decided to create Mailmodo to help marketers improve email conversions and engagement.

How much money it makes: $102K/year
How many people on the team: 25

How We Created A $8.5K/Month No-Code AMP Email Marketing Tool

Mailmodo, an email marketing software that enables marketers to send app-like interactive emails, accelerated to 100k+ ARR in just five months after launching the public version in January 2021, with a focus on attracting and retaining customers through organic growth and product-led solutions.

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2. Bryn Elizabeth Co. ($15.6K/year)

Bryn Bonino, founder of Bryn Elizabeth Co., came up with the idea for her business after working as a marketing coach for creative micro-business owners. She witnessed their struggles to carry out marketing strategies and decided to create a hybrid model where she builds a strategic and tactical digital marketing system for her clients and then trains them on how to use it. With her expertise in digital marketing and her personal experience with challenges in life, Bryn validated her idea and has since been able to charge four times her salaried hourly rate and attract more clients than she can handle.

How much money it makes: $15.6K/year
How many people on the team: 1

How I Built A Business Helping Micro Businesses Find New Clients

Bryn Bonino founded a company that helps micro-businesses connect with their ideal clients, averaging $1,300 per month since shifting from an hourly consultant to offering entire packages to help clients meet their business goals.

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3. weMail ($1.44K/year)

Tareq Hasan and his partner Nizam Uddin founded weDevs in 2008, a company focused on building successful WordPress products. After experiencing the need for an affordable and WordPress-based email marketing platform, they developed weMail to save money and offer quality features. Their strategy of targeting the WordPress community and utilizing content marketing has helped attract and retain customers.

How much money it makes: $1.44K/year
How much did it cost to start: $500
How many people on the team: 4

On Launching An Email Marketing Solution For WordPress

weMail is a WordPress-based email marketing tool that boasts affordable email automation and boasts features such as third-party sending APIs and the ability to integrate for free, with over 12K downloads and 500 active installs.

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Read by 6,396 founders