Educational Toys Business

2 Educational Toys Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Stimulate young minds and foster learning with an educational toys business. This idea revolves around designing, manufacturing, and selling toys that promote learning through play. By targeting key developmental milestones, you can offer products that help children build essential skills such as critical thinking, creativity, and problem-solving.

First, identify market needs by researching popular educational trends and speaking with educators and parents. Use this information to create a unique range of toys that stand out for their educational value. Partner with reputable manufacturers to ensure quality and safety.

Marketing will involve tapping into networks of parents, schools, and childcare centers, as well as leveraging social media to build a brand that parents can trust. With thoughtful planning and a commitment to enrich young minds, your educational toys can become household favorites, benefitting both your business and the children who use your products.

In this list, you'll find real-world educational toys business success stories and very profitable examples of starting a educational toys business that makes money.

1. Glo® ($4.8M/year)

Hagan Walker, co-founder of Glo, came up with the idea for liquid-activated products, including light-up drink cubes and sensory toys for children, during a classroom project. After winning a competition and receiving funding, Walker and his team worked tirelessly to refine their prototypes and secure major accounts to keep the business afloat. Now, they sell over 3 million products to customers in 37 countries, generating a revenue of $1.2 million per year.

How much money it makes: $4.8M/year
How much did it cost to start: $15K
How many people on the team: 27

How We Built A $1.2MM/Year Business Selling Light Up Ice Cubes

Learn how a team from Mississippi State University turned a classroom project into a $1.2 million year business selling liquid-activated, light-up drink cubes and sensory toys for kids, which are now sold in 37 countries.

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2. Confidently Mom ($3M/year)

Rachel Ritlop launched The Confused Millennial during a quarter-life crisis after being fired twice at 25. Within three years, her lifestyle blog for millennials reached over 2 million people and generated 6-figure annual revenues, focusing on content creation and consulting.

How much money it makes: $3M/year
How much did it cost to start: $500
How many people on the team: 1

Starting A Lifestyle Blog For Millennials That Led To A $10K/Month Consulting Business

Discover how Rachel Ritlop's lifestyle blog for millennials, The Confused Millennial, generated 6 figures annually, reaching over 2 million people in less than 3 years, leading to a $10k per month consulting business.

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Read by 7,566 founders