7 Education Products Business Success Stories [2024]
Education products can be your ticket to making a difference while building a profitable business. Picture this: developing and selling educational materials that enrich learners' experiences. This business involves creating products like workbooks, apps, and online courses that cater to different age groups and subjects.
The market for education products spans from primary school students to adult learners, ensuring a broad and diverse audience. To get started, you'll need to conduct market research, create high-quality content, and familiarize yourself with distribution channels, such as online marketplaces and educational institutions.
If you have a passion for education and the drive to create meaningful products, this business idea could be a fulfilling venture. It's an opportunity to combine creativity with impact, delivering value to learners and educators alike. Whether you focus on digital products, physical materials, or a combination of both, the potential for growth and contribution is substantial.
In this list, you'll find real-world education products business success stories and very profitable examples of starting a education products business that makes money.
1. UpBrainery Technologies ($1.04M/year)
now, our primary focus is on building awareness and establishing credibility in the education industry. We have leveraged our partnerships with organizations like the Girl Scouts, Girls Inc., and the Houston Rockets to gain visibility and showcase our offerings to a wide audience. In terms of customer retention, we prioritize delivering a high-quality and personalized learning experience. Our hands-on education kits, virtual tutoring, and online curriculum are designed to engage students and provide them with the support they need to succeed. We also actively seek feedback from our customers to continuously improve our offerings and ensure their satisfaction. As we continue to grow, we will implement strategic marketing initiatives and customer loyalty programs to enhance our customer acquisition and retention efforts.
How much money it makes: $1.04M/year
How much did it cost to start: $450K
How many people on the team: 55
UpBrainery Technologies, founded by Ghazal Qureshi, revolutionizes STEAM education by providing hands-on learning experiences in the form of education kits, virtual tutoring, and online curriculum, while also offering their services to organizations such as the Girl Scouts, Girls Inc., and the Houston Rockets.
2. EF Specialists ($688K/year)
Sean G. McCormick came up with the idea for his online executive functioning coaching business after realizing the high demand for support in managing school for students with ADHD and other learning disabilities. By niching down into executive function coaching and leveraging his expertise in special education, McCormick was able to quickly grow his business and establish himself as valuable in the education community.
How much money it makes: $688K/year
How many people on the team: 10
How Sean McCormick's online executive functioning coaching business went from $0 to over $100k per month in revenue in just a few years, with an average monthly revenue of around $57k, and grew from a sole proprietorship to an S-Corp with 16 employees and 125 active clients, serving parents and school districts mainly in California.
3. HYLS ($456K/year)
Max, the founder of HYLS, came up with the idea for his donation-based online course platform after being inspired by a yoga training program in the Philippines led by Dada Dharmavedananda, an author he admired. With a background in meditation, yoga, and healthy lifestyles, Max saw the opportunity to share his knowledge with others and created HYLS. Since then, HYLS has attracted over 90,000 students, generated $1 million+ in donations, and averages $40,000 in monthly revenue.
How much money it makes: $456K/year
How much did it cost to start: $15K
How many people on the team: 12
Max, CEO of HYLS, a donation-based online course platform, shares how they've attracted $1M+ of donations from 90K students with an average revenue of $40k per month, through a "pay what you want" model and targeting their audience through Facebook, Instagram, Google, and Youtube advertising.
4. Frontend Mentor ($360K/year)
Matt Studdert, founder of Frontend Mentor, came up with the idea for his business while teaching a front-end web development course. He noticed that his students often struggled to find professional designs and projects to practice their skills and build their portfolios. This led him to create a platform that provides developers with challenges, designs, and optimized assets, ultimately launching Frontend Mentor.
How much money it makes: $360K/year
How much did it cost to start: $8K
How many people on the team: 0
Online learning community Frontend Mentor has over 200,000 members, with over 1,500 paid subscribers generating over $15,000 MRR, offering professionally designed challenges to improve front-end coding skills with a freemium business model and a focus on real-life experience.
5. Lit League ($36K/year)
Christina, one of the three founders of Lit League, came up with the idea after starting a book club with her daughter and seeing the positive impact it had on her and other kids. With the help of co-founder Lauren, who had experience running book clubs, they created Lit League to provide parents with the tools to run their own book clubs at home and foster a love of reading in children.
How much money it makes: $36K/year
How many people on the team: 0
Lit League is a startup that creates book-themed activity boxes for kids ages 3-12, offering a monthly subscription or individual box options; the company has tripled its growth in one year, becoming an approved materials vendor for 11 different charter schools in two states.
6. ESL With Purpose ($18K/year)
Alex, the founder of ESL With Purpose, LLC, came up with the idea for his business after realizing the need for fun and dynamic learning tools for English language learners. Starting with a dice game to help learners with phrasal verbs, he later developed the Phrase It™ cards. After testing the products with teachers and receiving permission from local schools, he embarked on the journey of designing and manufacturing the dice and cards. Despite facing setbacks and a failed product launch, Alex persisted and now averages 2-3 sales per day, generating between $600-$1,000 per month.
How much money it makes: $18K/year
How many people on the team: 0
Phrase It™ is an English language learning tool that was started with an initial investment of $4,500 and has since grown to an average of 2-3 sales per day on Amazon, with ongoing customer engagement and retention through social media, conferences, influencers, and valuable content.
7. G7 Education ($600/year)
G7 Education was founded by an individual who recognized the importance of education in society and wanted to provide courses that offer real value. The idea for the first course, "Career Strategies for College Students," stemmed from the founder's personal experience in a similar course during their undergraduate studies. They saw the opportunity to improve upon the existing course by making it applicable to all college students and offering real-world insights from their own career journey. With a focus on quality and value, G7 Education aims to provide both in-person classes and online courses that help individuals navigate their career paths. The venture has already proven profitable and plans to expand into other areas like cloud computing and cybersecurity in the future.
How much money it makes: $600/year
How much did it cost to start: $20
How many people on the team: 0
G7 Education offers online courses and in-person classes focused on career development, with a focus on cybersecurity and cloud computing, and has been profitable at $50 a month, thanks to customer obsession and a free learning management system.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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