Ecommerce Reselling Business

6 Ecommerce Reselling Business Success Stories [2024]

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Updated: October 7th, 2024

An eCommerce reseller purchases services or goods for resale rather than consumption. Becoming an eCommerce reseller is a great way to launch an online business without worrying about production costs.

To start an eCommerce reseller business, you do not need a website immediately! You can focus on a social media-based reseller business and create a website later as your business grows.

In this list, you'll find real-world ecommerce reselling business success stories and very profitable examples of starting a ecommerce reselling business that makes money.

1. Vysn ($1.8M/year)

Ronen Lee Wolf, Founder of Senditures, discovered his entrepreneurial path after quitting his job and dropping out of college. Unfulfilled in traditional roles, he mastered eCommerce during his tenure at a beauty company, implementing a multi-channel selling strategy that doubled revenue and ultimately inspired him to launch Senditures, now on track to hit $2 million in 2024.

How much money it makes: $1.8M/year
How much did it cost to start: $1K
How many people on the team: 2

How I Grew From $17/Hour to Building A $2M Ecommerce Sales Agency

This founder went from an engineering student to a booming eCommerce agency, showcasing a leap from traditional career paths to entrepreneurial success. With a projected $2 million revenue for 2024, this case study highlights the strategic multi-channel selling approach that propelled this company to rapid growth.

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2. Dropout SRL ($1.68M/year)

Kola Tytler, the founder of dropout, came up with the idea for his business after learning about the underground sneaker resale market and self-teaching himself to code a sneaker bot. He later teamed up with others to create software that collected data and ran statistical analysis, which led to the creation of HypeAnalyzer. Frustrated with university, Kola decided to bring the ultimate sneaker shopping experience to Italy, leading to the birth of dropout.

How much money it makes: $1.68M/year
How much did it cost to start: $120K
How many people on the team: 8

How I Started A $840K/Year Business Selling Limited Edition Sneakers [Italy]

Founder Kola Tytler managed to build a profitable business, Dropout, worth over $2.5 million by selling limited edition sneakers and streetwear, despite having no prior experience and juggling medical school; the company saw over 50,000 in-store visitors and over $100k in sales in December 2021 alone and raised €750k via equity crowdfunding in 6 days.

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Read by 4,121 founders

3. BuildFBA ($1.2M/year)

Samrudha, the founder of a 6-figure Amazon e-commerce business, came up with the idea after being heavily impacted by the pandemic and looking for a touchless business model. Starting with dropshipping and then transitioning to Amazon arbitrage, Samrudha eventually decided to develop a unique product, a bike wall stand, due to high demand in the biking niche. With a bare minimum capital of $5,000, the business has now achieved over $1 million in sales in just 2 years' time.

How much money it makes: $1.2M/year
How much did it cost to start: $10K
How many people on the team: 3

How A $5K Investment Turned Into A Million-Dollar Ecommerce Business

This case study follows the journey of a founder who built a 6-figure Amazon e-commerce business from scratch, with initial capital of $5k USD, and achieved more than $1M in sales in just 2 years, focusing on a unique niche in sports and outdoors products through influencer marketing and quality products.

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Read by 3,630 founders

4. Empyre Off-Road ($1.2M/year)

Greg Shuey came up with the idea for Empyre Off-Road after purchasing his first Toyota Tacoma and realizing how expensive the aftermarket parts and accessories were. Through research and validation on Tacoma forums, he identified a gap in the market and decided to manufacture and sell his own aluminum grille inserts at a significantly cheaper price than competitors. By utilizing his marketing expertise, Greg was able to grow his business to generate an impressive $100,000 a month in revenue, attracting customers through content marketing strategies and building a strong online presence.

How much money it makes: $1.2M/year
How much did it cost to start: $5K
How many people on the team: 2

My Side Hustle Makes $1.2M/Year Selling Car Accessories

Empyre Off-Road, an e-commerce business founded by Greg Shuey which sells aftermarket parts for Toyota Tacomas, Tundras, and 4Runners, generated approximately $100,000 a month in revenue and was able to expand its product offering, focusing on content marketing, email marketing campaigns, and organic social media to attract and retain customers.

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5. BitsForDigits ($72K/year)

Laurits and Jan-Philipp came up with the idea for BitsForDigits after witnessing the founders of Basecamp sell a portion of their business to Jeff Bezos, realizing the demand for partial acquisitions. With their backgrounds in finance and tech, they built an MVP using NoCode tools like Webflow and MemberStack, and launched on Product Hunt, gaining over 300 users and steady growth. They have now bootstrapped the venture to $6,000/month in revenue and plan to expand their product offering to meet the liquidity needs of founders.

How much money it makes: $72K/year
How much did it cost to start: $300
How many people on the team: 2

How We Bootstrapped A $72K/Year Online Acquisition Marketplace [With A $0 Marketing Budget]

BitsForDigits is an acquisition marketplace for internet startups and online businesses looking to exit, with steady growth in the number of signups and making $6,000 per month, attracting customers organically with zero marketing spend.

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Read by 4,150 founders

6. Rooted Drawers ($48K/year)

Shelby realized her knack for reselling when she sold a bridesmaid dress on Poshmark and saw its potential. Now, with $4,000/month in revenue, she and her husband manage multi-platform sales and coach others, proving that persistence pays off.

How much money it makes: $48K/year
How much did it cost to start: $0
How many people on the team: 1

Starting Up A Reselling Business And Pulling In $4K/Month Revenue

Reselling business that has grown into a full-time venture, generating around $4,000/month, by cross-listing products on multiple platforms, primarily focusing on fashion but also including hard goods and furniture, while also offering downsizing services and planning to launch a website about the work-from-home lifestyle.

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Read by 1,432 founders