Drinking Tour Business

2 Drinking Tour Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Craving a business venture that’s both fun and social? Consider starting a drinking tour business. This involves organizing guided tours to local breweries, wineries, and distilleries, offering participants a curated experience of tasting and learning about different beverages.

You’ll need strong organizational skills to coordinate with various venues and manage booking and transportation logistics. Creating engaging and informative narratives about each stop will be crucial in enhancing the customer experience.

This business has the potential to thrive in cities with a vibrant beverage scene, drawing in both tourists and locals looking for unique outings. A successful drinking tour business blends entertainment with education, creating memorable experiences that participants will buzz about long after the tour ends.

This isn’t just a path to profits; it’s a way to celebrate and support local beverage artisans while curating enriching experiences.

In this list, you'll find real-world drinking tour business success stories and very profitable examples of starting a drinking tour business that makes money.

1. Delicious Denver Food Tours ($900K/year)

Jessica Baumgart, the founder of Delicious Denver Food Tours, came up with the idea for her business after realizing her passion for food and travel while backpacking through 25 countries on a year-long trip around the world. With a background in marketing and communications, she began teaching cooking classes and eventually launched a food tour in Denver, which quickly gained popularity and now generates $20,000/month in revenue. Through relationship building with local restaurants and positive reviews on platforms like TripAdvisor, Baumgart has been able to attract and retain customers for her successful food tour business.

How much money it makes: $900K/year
How much did it cost to start: $2K
How many people on the team: 3

How I Started A Wildly Successful Food Tour Business

How Jessica Baumgart founded a successful food tour business in Denver, which broke even and started making a profit after just three months, generating $20,000/month in revenue from offering different food tour experiences.

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2. Secret Food Tours ($120K/year)

Nico Jacquart and Oliver Levene, founders of Secret Food Tours, came up with the idea when they realized that many of their friends traveling to Paris or London would ask them for recommendations on where to eat. After testing the market with a quickly created website and selling their first ticket within hours, they knew they had a winning concept. Now, Secret Food Tours has launched over 80 tours in more than 50 cities worldwide and continues to experience 100% year-on-year growth.

How much money it makes: $120K/year
How much did it cost to start: $3K
How many people on the team: 4

How We Started A $10K/Month Food Tour Business

Serial entrepreneur Nico Jacquart shares how he and his partner validated and grew a global food tour company with tours in more than 50 cities worldwide, experiencing year on year growth of 100%.

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Read by 7,226 founders