Dog Grooming Business

3 Dog Grooming Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Dog Grooming is the process of cleaning, bathing and grooming the dogs. There are many types of dog grooming businesses that you can start in order to make a good amount of money.

If you want to get started in this business, you have to know what to do and how to do it. In addition, You need to choose the right platform where your customers will be able to find information about your products and services easily.

You will need plenty of patience and some basic skills in order to successfully run this type of business, but it could be worth it if you enjoy interacting with pets and helping people look after them properly.

As of June 2022, self-employed dog groomers earned an average of $59,286 ($29 per hour), with a range from $14,500 to $141,000.

In this list, you'll find real-world dog grooming business success stories and very profitable examples of starting a dog grooming business that makes money.

1. iHeartDogs ($22M/year)

Justin Palmer and Marshall Morris came up with the idea for iHeartDogs after building large dog-themed Facebook communities. They realized the potential for a business centered around dog lovers and decided to create a brand that sold physical products and also served as a media property for advertising. The success of their first product, a beaded bracelet that represented meals donated to shelter pets, propelled them forward and they have since raised over $300,000 for various charitable causes. They have been profitable since their first month of operation and continue to grow on their own terms without outside funding.

How much money it makes: $22M/year
How many people on the team: 50

How We Started A $1.2M/Month Lifestyle Store For Dog Owners

iHeartDogs is a lifestyle store and blog with over 25 million members in its Facebook communities, which sells products for pet dogs and donates to specific programs that rescue animals, totaling over 1.5 million pet heroes served.

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2. Bell & Bone ($2.16M/year)

Frustrated by the lack of regulation and quality in pet food, Arianne launched Bell & Bone to offer superfood dog treats with clinical backing. Since launching their Dental Stick range in March 2020, the business has doubled its revenue annually and expanded to over 450 stores worldwide.

How much money it makes: $2.16M/year
How much did it cost to start: $25K
How many people on the team: 1

How I Bootstrapped A Healthy Dog Treat Business

Australian dog food brand Bell & Bone has doubled its revenue each year since the launch of its Dental Stick range, which has led to the expansion of its distribution network to over 450 pet specialty stores in Australia, New Zealand, South Korea, and Hong Kong, with plans to double its store count in the next financial year.

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3. Pawsitivity Pet Spa ($240K/year)

Olivia Glynn, founder of Pawsitivity Pet Spa, was inspired to start her business after working in the grooming industry and witnessing the lack of focus on the comfort and well-being of dogs. She wanted to provide a holistic and relaxing experience for dogs and educate owners on proper care. Since launching in 2014, Pawsitivity has grown through word of mouth and a commitment to high-quality work. Despite the challenges of COVID-19, Olivia remains optimistic about the future and plans to expand her team for increased profitability.

How much money it makes: $240K/year
How much did it cost to start: $25K
How many people on the team: 3

How I Started A $20K/Month Pet Spa That Provides A More Comfortable Grooming Experience

This case study details how the founder of Pawsitivity Pet Spa started a $20k/month appointment-only holistic grooming salon in Asheville, NC, which prioritizes the comfort and happiness of canine clientele, and has grown by word of mouth referrals and a strong focus on the quality of work provided.

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Read by 7,188 founders