7 Diy And Crafts Blog Success Stories [2024]
Do you have the skill to make cool stuff? You can start a cool crafts and DIY blog today.
A crafts and DIY blog entertains and educates its audience on how to create nice artwork. For instance, you can teach how to create nail art, sewing, paper craft, etc.
Are you interested in starting a CIY and craft blog? To start, choose a niche and come up with cool videos illustrating different artistic techniques. Even if you do not have the skills, you can engage talented artists and record a video illustrating how to do the craft.
You can then post the video on your blog or your Instagram page. To make money through DIY and crafts blogs, you can start a subscription service, partner with promoters, or through adverts on your page.
In this list, you'll find real-world DIY and crafts blog success stories and very profitable examples of starting a DIY and crafts blog that makes money.
1. Prime Publishing LLC ($7.2M/year)
Stuart Hochwert, founder of Prime Publishing LLC, came up with the idea for his business while noticing that traditional print publishers in the Arts and Crafts space were experiencing circulation declines. Seeing the shift of "eyeballs" moving online, he developed a plan to create a free website focused on Arts and Crafts, leading to the launch of FaveCrafts.com. This decision, along with strategic marketing efforts and the addition of premium content, has contributed to Prime Publishing's success, generating over $10 million in advertising revenues and diversifying their revenue streams.
How much money it makes: $7.2M/year
How much did it cost to start: $650K
How many people on the team: 46
Stuart Hochwert grew his company Prime Publishing LLC to generate over 30 million monthly page views and $7 million in annual revenue by creating free, advertising-supported cooking and crafting websites and premium, ad-free digital products.
2. RedTedArt ($264K/year)
Maggy Woodley, the founder of Red Ted Art, started the blog as a way to make some extra income while staying home with her kids. She initially tried selling pop art canvases but discovered a love for blogging and crafts. Through dedication and perseverance, she built up her blog and now earns a full-time salary through various revenue streams such as automated adverts, pre-roll ads on YouTube, and sponsored projects.
How much money it makes: $264K/year
How much did it cost to start: $0
How many people on the team: 1
Discover how Maggy Woodley built Red Ted Art, a crafts blog that now generates $22k per month through various revenue streams, including automated adverts, sponsored projects, and publishing books, all while keeping the projects accessible and easy to replicate.
3. Made Urban ($60K/year)
Erin Mooney came up with the idea for MadeUrban when she realized the overwhelming competition on Etsy. After several unsuccessful attempts to build a rival online marketplace, she shifted her focus to the blog section of her website, which gained significant traction and led her to create her first ebook. She now earns between $5000 - $8000 per month and has sold close to 5,000 copies of her ebooks.
How much money it makes: $60K/year
How much did it cost to start: $5K
How many people on the team: 0
A small business owner and blogger shares how she turned her failing handmade marketplace into a successful e-book business that generates between $5,000 - $8,000 per month, by focusing on a blog that resonated with her audience and providing unique value in her e-books.
4. Grandmas House DIY ($24K/year)
Tarah Wolff, the founder of Grandma's House DIY, came up with the idea for her blog while renovating her grandparents' 100-year-old farmhouse. Inspired by her love for DIY projects and woodworking, Tarah decided to document and share her renovation journey, providing inspiration and motivation for others. Since its launch, Grandma's House DIY has seen steady growth, with monthly revenue currently reaching $2,000.
How much money it makes: $24K/year
How much did it cost to start: $1K
How many people on the team: 0
A DIY and renovations blog called Grandma's House DIY, founded by Tarah Wolff, is bringing in around $2,000 a month, and has grown to average 40k monthly sessions with around 70k monthly page views, through consistent posting and promotion on niche websites.
5. The Crafty Gentleman ($14.4K/year)
I got in touch with the founder himself, Mike, who had always been interested in crafts and DIY. He noticed a gap in the market for contemporary, accessible, gender-neutral crafts and decided to start a blog where he shared simple craft tutorials. The blog gained traction and he started receiving offers for sponsored partnerships, which led to the growth of his business.
How much money it makes: $14.4K/year
How much did it cost to start: $0
How many people on the team: 0
The Crafty Gentleman, a UK-based DIY and craft blog, generates over $1.2k per month through sponsored brand partnerships and recently launched an online shop after organically growing a reader base and consistently nurturing an engaging online presence.
6. Theresa Healey ($12K/year)
Theresa, the owner of the blog DIY Lifestyle, started her blog as a way to share useful information about gluten-free, vegan, and healthy recipes, crafts, and travel tips. Over time, she realized she could monetize her blog by selling handmade products through her small business called "With Love From T to You." With her blog and Etsy shop combined, Theresa now makes an average income of $700 a month.
How much money it makes: $12K/year
How much did it cost to start: $350
How many people on the team: 1
DIY Lifestyle blog owner, Theresa, turned her passion for crafting and writing into a side income source, attracting hundreds of thousands of global visitors, with her blog generating $400-$500 a month and her online Etsy store bringing in an additional $200-$300 a month, showcasing her unique, all-natural, one-of-a-kind polymer clay earrings, home decor, and huts inspired by Lord of the Rings, Harry Potter, reading and home decorating.
7. Seph Crafts ($2.4K/year)
Sephora, the owner of Seph Crafts, started her business after struggling to find a planner that met her needs. Frustrated with using sticky notes that would fall out of her planner, she decided to create her own that prioritized goals, schedule, and motivation. Since launching during the pandemic, Seph Crafts has expanded its target audience beyond mothers and now serves teachers, event planners, college students, and entrepreneurs.
How much money it makes: $2.4K/year
How much did it cost to start: $100
How many people on the team: 0
Sephora turned her hobby of designing planners into a full-time business during the pandemic, offering handmade and customizable planners and journals with a flagship design that encourages time management by aligning daily tasks with annual goals.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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