Digital Products Business

Digital Products Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Selling digital products offers a unique business opportunity that blends creativity and scalability. In simple terms, a digital product business involves creating and selling non-tangible goods such as e-books, online courses, software, graphics, and music. These products can be produced once and sold multiple times without the recurring costs associated with physical goods.

For someone interested in this venture, the initial steps might include identifying a niche, creating high-quality digital content, and establishing an online presence through platforms like Shopify or Etsy. This business model can generate passive income since, after the upfront work is completed, the products are easily replicable and infinitely distributable.

With low overhead costs and the ability to operate from anywhere with an internet connection, a digital products business offers flexibility and the potential for substantial income. The allure lies in the endless opportunities to innovate and reach a global audience, making it an attractive option for aspiring entrepreneurs.

In this list, you'll find real-world digital products business success stories and very profitable examples of starting a digital products business that makes money.

1. FilterGrade ($360K/year)

Mike Moloney, the founder of FilterGrade, started the business in 2013 after selling digital products on different marketplaces. He initially launched FilterGrade as a collection of Photoshop Actions and later expanded it to be a marketplace for creators, offering digital assets such as presets, LUTs, and video templates. Through constant adaptation and a focus on content marketing and partnerships, FilterGrade has attracted over 450,000 monthly users and achieved success in the competitive creative industry.

How much money it makes: $360K/year
How much did it cost to start: $1K
How many people on the team: 2

How We Created A $30K/Month Marketplace Of Photo Filters And Digital Assets For Creatives

FilterGrade is an eCommerce platform offering digital assets such as photo filters and video templates; attracting over 450,000 monthly users and generating approximately 30k a month, the founders worked hard to build a valuable marketplace for creators while focusing on digital marketing, partnerships, and content creation.

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2. MeetAnders ($87.9K/year)

Marilyn Wo, co-founder of MeetAnders, came up with the idea for her productized graphic design company after realizing the limitations of her freelance business. She saw the potential in offering predefined design packages on a subscription model, providing unlimited graphic design for a fixed fee per month. Through trial and error, Marilyn and her team grew the business to a three-person team with $7,000 in monthly recurring revenue, attracting customers such as event directors, CMOs, and startup founders who needed ongoing design support.

How much money it makes: $87.9K/year
How much did it cost to start: $0
How many people on the team: 3

How I Started A $7K/Month Uber For Graphic Designs

MeetAnders is a productized graphic design company offering unlimited graphic designs for just one fixed-fee a month, with a three-man team and $7,000 in monthly recurring revenue, all started without any upfront capital.

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Read by 8,875 founders