Digital Marketing Consulting

How Profitable Is A Digital Marketing Consulting? (Updated for 2024)

Pat Walls

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Updated: October 7th, 2024

How Profitable Is A Digital Marketing Consulting? (Updated for 2024)

So you want to start a digital marketing consulting?

And the first question that came to your mind was, “well, are digital marketing consultings actually profitable?”

With a market size of $305B - there’s plenty of business to go around.

Especially considering:

You could start a digital marketing consulting with as low as $50
Based on our data, digital marketing consultings generate an average of $590K per year
You could see gross margins as high as 90% with digital marketing consultings

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a digital marketing consulting.

Let’s dive in!

Is a digital marketing consulting profitable?

Yes, a digital marketing consulting is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $590K per year with an estimated gross margin of 90%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your digital marketing consulting.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your digital marketing consulting is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a digital marketing consulting worth it?

If you’re wondering if a digital marketing consulting is worth it, the answer is a big YES. With digital marketing consultings, you have the potential to earn $590K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $305B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a digital marketing consulting to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful digital marketing consultings case studies.

Examples Of Profitable Digital Marketing Consultings

Here are a few examples of profitable digital marketing consultings, and a few more details about them:

1. Paper Box SEO ($336K/year)

Russell Michelson, the founder of Paper Box SEO, originally began as a freelance web designer. However, after clients consistently asked him for help with driving traffic to their websites, he transitioned into the world of SEO. Through teaching himself about digital marketing and experimenting with different methods, he developed a passion for SEO and eventually started his own boutique SEO agency, Paper Box SEO. Today, the company brings in $20k/month in revenue and focuses solely on providing comprehensive SEO services to small to medium-sized businesses.

Is it profitable? Yes
How much money it makes: $336K/year

How I Started A $28K/Month Boutique SEO Company

This case study describes the journey of Russell Michelson who, after leaving his corporate job, turned his WordPress skills into a thriving boutique SEO agency earning $20k/month, thanks to client referrals and Upwork.

Read this case study

Read by 9,648 founders

2. The Profit Finder ($168K/year)

Disillusioned by repeated failures from hired marketing experts, Brian Carmody tripled his company's revenue and expanded from 1 to 48 states by employing his own strategies. This sparked the idea for The Profit Finders, now generating up to $15k monthly.

Is it profitable? Yes
What's the gross margin? 74%
How much money it makes: $168K/year
How much did it cost to start: $3K

I Help Founders Add $100K+ to Their Business While Earning $15K/Month

Case Study: Founder of The Profit Finders tripled revenue, expanded to 48 states, and lowered break-even by 70%, using specific strategies and a proprietary software built on 1 billion weighted algorithms.

Read this case study

Read by 1,031 founders

3. Kreatix ($1.02M/year)

Oliver Op de Beeck and William Matthynssens started Kreatix, a digital/marketing agency, while in university to supplement their studies. They attracted their first client through a Facebook post and built a successful business through word-of-mouth marketing, showcasing their human side and commitment to understanding their clients. They have now built a solid foundation and attract daily leads through their inbound marketing strategy, with plans to become one of the top agencies in their province.

Is it profitable? Yes
How much money it makes: $1.02M/year
How much did it cost to start: $2K

Long-time friends Oliver and William started their own digital marketing agency while in college.

Two friends started a digital marketing agency, Kreatix, from their shared love of the internet, and built a thriving business with over 150 clients using inbound leads and storytelling on social media platforms despite having not studied in the field.

Read this case study

Read by 8,343 founders

Learn more about starting a digital marketing consulting:

Where to start?

-> How much does it cost to start a digital marketing consulting?
-> Pros and cons of a digital marketing consulting

Need inspiration?

-> Other digital marketing consulting success stories
-> Marketing ideas for a digital marketing consulting

Other resources

How much can you make with a digital marketing consulting?

With a digital marketing consulting, you can make an average of $590K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $50. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a digital marketing consulting make a week?

Based on our data, average weekly revenue for a digital marketing consulting ranges around $12.3K. As such, you could see monthly revenues of $49.2K.

To know if your digital marketing consulting achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your digital marketing consulting.

How much do digital marketing consultings owners make?

The income of a digital marketing consulting owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established digital marketing consulting is about $12.3K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a digital marketing consulting owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Digital Marketing Consulting Profit Margins

Generally speaking, a digital marketing consulting can expect profit margin of around 90%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a digital marketing consulting, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, digital marketing consulting owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, digital marketing consulting owners can ensure long-term sustainability and profitability for their business.

Digital marketing consulting owner salary

The salary of a digital marketing consulting owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established digital marketing consulting, in a prime position, might see an average weekly salary around the ballpark of $11.1K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a digital marketing consulting may be a promising business to start - but the success of your digital marketing consulting mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable digital marketing consulting.

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Starting A Digital Marketing Consulting: Everything You Need To Know

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