Digital Agency

How Much Money Do Digital Agencies Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, digital agencies can make between $100-$3,699,632 per month.
The average revenue for a successful digital agency is $186K per month.
The highest grossing digital agency in our records makes over $44,395,584 per year.
Digital agency owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a digital agency?

And now you're wondering how much digital agency owners actually make...

Well, let’s dive in!

Here are example of real digital agencies and how much money they make - as reported by the founders themselves:

1. Madrivo ($44.4M/year)

Ronen Hamatian, CEO of Madrivo, came up with the idea for his performance marketing agency after working in the wholesale lending industry and realizing the need for better lead quality and compliance in online advertising. By pivoting the business model and focusing on sourcing brands directly, Madrivo has become a trusted partner for leading US brands and achieved a three-year revenue growth of 72%.

How much money it makes: $44.4M/year

2. GR0 ($21.6M/year)

Kevin Miller and Jon Zacharias, co-founders of GR0, launched the SEO agency in April 2020 with a focus on organic growth through search engine optimization. They developed a unique three-pronged approach involving content writing, backlink acquisition, and on-page optimizations. With over 150 clients, including well-known companies like Theragun and Universal Music Group, GR0 has experienced explosive growth and is projected to yield approximately $18MM in 2021.

How much money it makes: $21.6M/year

3. The Pedowitz Group ($18M/year)

Jeff and Cherie started The Pedowitz Group in 2007, leveraging their expertise in sales and marketing. They saw an opportunity to provide consulting services in the digital marketing space and quickly gained momentum through word-of-mouth and industry referrals. Today, they have achieved over $20 million in annual revenue and continue to focus on growth and providing excellent service to their clients.

How much money it makes: $18M/year

4. Impression ($7.8M/year)

Aaron and his university friend, Tom, founded Impression as a side project while working in-house for a renewable energy business. They couldn't find an agency partner that met their expectations, so they decided to create one themselves. Starting with services like paid media, SEO, and digital PR campaigns, they evolved Impression into a strategic agency partner, reaching milestones like employing 100 staff and aiming for a revenue target of £10m.

How much money it makes: $7.8M/year

5. QWANTIFY ($7.2M/year)

Keith Lynch, the Founder and CEO of Qwantify, came up with the idea for his digital development and marketing agency after receiving requests from colleagues, family, and friends to develop profitable websites for them. With his knowledge, experience, and skills in digital marketing, he launched Qwantify in 2016 and offered a unique selling proposition of a revenue guarantee, which set him apart from the competition. Today, Qwantify is a multi-million dollar per year agency that attracts hundreds of new partner inquiries every month.

How much money it makes: $7.2M/year

6. Brandetize ($6M/year)

Eric Berman, the founder of Brandetize, came up with the idea for his digital marketing agency after consulting for famous author Brian Tracy. He realized that he could provide the same services to other successful businesses looking to scale and monetize their brands. With a strong network and a focus on delivering results, Brandetize has become a profitable company with a bright future ahead.

How much money it makes: $6M/year

7. Todays Business ($6M/year)

Billy Ash, the Co-Founder and Chief Digital Officer of Today's Business, got his start in digital marketing while working for the Hurricane Junior Golf Tour in Tampa. After a successful event, Ash and his partners pivoted to social media marketing, offering services like reputation management and time optimization. They expanded their offerings to include SEO, website development, and paid media management, and have since grown into one of the fastest-growing private companies in the US, with clients like the Cleveland Cavaliers and the Menlo Club.

How much money it makes: $6M/year

8. SharpNet Solutions, Inc ($4.2M/year)

SharpNet Solutions was founded in 1998 by Christopher Sharp, a chemical engineer who wanted to secure his family's future. After self-training in website building, he realized the potential of internet marketing and launched his own company. Today, with a team of 38 talented members, SharpNet generates over $4 million in annual gross sales, offering SEO, PPC, social media management, and website design services with a strong focus on customer satisfaction.

How much money it makes: $4.2M/year

9. Pricing I/O ($3M/year)

Marcos Rivera, the founder of Pricing I/O, came up with the idea for his business after realizing that pricing was considered a black art to many B2B SaaS leaders. With his deep experience in building and growing software products, as well as his expertise in pricing and packaging from his time at Vista Equity Partners, Marcos decided to help software companies shift pricing from guesswork to a framework. Despite the risks involved, Marcos took the leap and started Pricing I/O, quickly signing his first client within a week of launching. Since then, the company has experienced significant growth, attracting and retaining customers through a community-focused approach, an authority position on pricing, and bite-sized content that resonates with their target audience.

How much money it makes: $3M/year

10. Huemor ($3M/year)

Example: Jeff, the co-founder of Huemor, started his journey as a graphic design student who freelanced to gain experience and earn money. After feeling unfulfilled in a corporate job, Jeff joined forces with a friend to build an internal agency for a media placement company. When the work environment turned toxic, they made a bold move to start their own agency, Huemor, and haven't looked back since. They've helped over 200 companies transform their digital presence and earned over 100 international awards, while maintaining a simple, customer-focused approach.

How much money it makes: $3M/year