Developer Community

87 Marketing Ideas For A Developer Community (2024)

Updated: January 19th, 2023

Developer Community Marketing Ideas

Wondering how to market your developer community?

Marketing your developer community is certainly not easy, but there are many ways to promote and advertise your developer community.

We put together a list of the best marketing ideas for your developer community, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community ➜

Medium

Free

Brand Loyalty

Testimonials ➜

Easy

Free

Trust & Credibility

YouTube Video Content ➜

Medium

Low

Brand Exposure

Guest Blogging ➜

Easy

Low

Brand Exposure

Promotional videos ➜

Medium

Medium

Brand Awareness

Quora ➜

Easy

Free

Brand Exposure

Infographic ➜

Easy

Free

Brand Awareness

Case Study ➜

Easy

Free

Trust & Credibility

Customer Reviews ➜

Easy

Free

Trust & Credibility

Data-Driven Content ➜

Medium

Low

Trust & Credibility

Whitepaper ➜

Hard

Medium

SEO

How-To-Guide Content ➜

Easy

Free

SEO

Listicle ➜

Easy

Free

SEO

Guest Podcasting ➜

Medium

Free

SEO

Quizzes ➜

Easy

Free

Brand Exposure

Online Course ➜

Medium

Free

Trust & Credibility

Gated Content ➜

Easy

Free

Lead Generation

Video Tutorial ➜

Medium

Low

Trust & Credibility

Explainer Videos ➜

Easy

Low

Lead Generation

Product Demo Video ➜

Easy

Low

Brand Exposure

Product Launch Video ➜

Easy

Low

Trust & Credibility

Customer Testimonial Videos ➜

Easy

Free

Trust & Credibility

Employee Testimonial Video ➜

Easy

Free

Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Partnerships ➜

Medium

High

Business Expansion

Customer Service ➜

Medium

Free

Brand Loyalty

CRM System ➜

Medium

Medium

Trust & Credibility

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜

Medium

High

Lead Generation

Competitor analysis ➜

Medium

Low

Product Quality

Leverage Third Party Platforms ➜

Medium

Low

Brand Exposure

Cold Calling ➜

Easy

Free

Lead Generation

Product Page ➜

Easy

Low

Lead Generation

Sell Sheet ➜

Easy

Free

Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Emailing List ➜

Medium

Free

Engagement

Welcome Email ➜

Easy

Free

Trust & Credibility

Lead Nurturing Sequence ➜

Medium

Free

Lead Generation

Re-Engagement Email ➜

Easy

Free

Lead Generation

Co-marketing Emails ➜

Medium

Free

Trust & Credibility

Product Feedback Emails ➜

Easy

Free

Product Quality

Milestone Email ➜

Easy

Free

Lead Generation

Mobile Email Strategy ➜

Easy

Low

Lead Generation

A/B Test Email Campaigns ➜

Easy

Low

Engagement

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜

Easy

Medium

Lead Generation

LinkedIn Organic Reach ➜

Easy

Free

Brand Awareness

LinkedIn Outreach ➜

Easy

Low

Brand Awareness

Twitter ➜

Easy

Free

Brand Awareness

Twitter Advanced Search ➜

Easy

Free

Lead Generation

Twitter Videos ➜

Easy

Low

Engagement

Twitter Polls ➜

Easy

Free

Engagement

Reddit Marketing (Organic) ➜

Easy

Free

Engagement

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜

Medium

Low

Lead Generation

Pay Per Click Advertising

Medium

Low

Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Referral Program ➜

Easy

Low

Brand Exposure

Online Community ➜

Easy

Medium

Brand Exposure

User Generated Content (UGC) ➜

Easy

Free

Brand Exposure

Automate

Marketing Idea Level Of Difficulty Cost Result
Outsourcing ➜

Easy

Medium

Product Quality

Task Delegation ➜

Easy

Free

Product Quality

Tasks Automation ➜

Medium

Low

Product Quality

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Conversion Rate Optimization ➜

Medium

Low

Lead Generation

Optimize Landing Pages ➜

Medium

Low

Lead Generation

Website User Experience ➜

Hard

High

SEO

Backlinks ➜

Medium

Medium

SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜

Medium

High

Lead Generation

LinkedIn ads ➜

Medium

Low

Lead Generation

Podcast advertising ➜

Medium

Medium

Brand Exposure

Tik Tok Ads ➜

Easy

Low

Engagement

Sponsored Ads ➜

Easy

Low

Lead Generation

Cause Campaign ➜

Easy

Medium

Brand Exposure

Youtube Ads ➜

Easy

Low

Brand Exposure

ROI Report ➜

Easy

Free

Lead Generation

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜

Medium

Medium

Brand Exposure

Product expansion ➜

Medium

Medium

Brand Exposure

Side Project Marketing ➜

Medium

Medium

Brand Exposure

Scarcity ➜
Charitable Partnership ➜

Easy

Free

Brand Exposure

Product FAQ ➜

Easy

Free

Trust & Credibility

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜

Easy

Low

Brand Awareness

Trade Show ➜

Medium

Medium

Lead Generation

Networking Event ➜

Easy

Low

Brand Awareness

Webinar ➜

Medium

Medium

Trust & Credibility

Conference Speaking ➜

Hard

Free

Trust & Credibility

Speaking Engagements ➜

Easy

Free

Brand Exposure

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜

Medium

Low

Brand Loyalty

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Sales Calls ➜

Hard

Free

Lead Generation

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