Craft Beer Brand

How Much Does It Cost To Start A Craft Beer Brand? (In 2024)

Updated: March 20th, 2023

Looking to start a craft beer brand?

But curious about:

  • how much it costs to start a craft beer brand?
  • what are the typical craft beer brand startup costs?
  • or the actual cost of starting craft beer brands?

Well, we have the data to prove it, supported by real craft beer brands and how much they actually cost to start.

Let's go over it.

Learn more about starting a craft beer brand:

Where to start?

-> Pros and cons of a craft beer brand

Need inspiration?

-> Marketing ideas for a craft beer brand

Other resources

Software Expenses

Your craft beer brand needs software to run efficiently!

Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.

Cost Required? Min Cost Max Cost

File Hosting Service

Recommended

$0

$299

Email marketing tool

Recommended

$0

$100

Accounting & Invoicing Software

Recommended

$0

$50

Project Management Software

Recommended

$0

$25

Internal Communication Tool

Recommended

$0

$20

Design Programs & Software

Optional

$0

$50

IT Support ➜

Optional

$150

$2,000

Social Media Management Tools

Optional

$0

$50

Payroll Software

Optional

$0

$200

Office Space Expenses

It will be your call to determine if you need office space. It is not a requirement but may be necessary as your craft beer brand grows.

Cost Required? Min Cost Max Cost
Rent ➜

Optional

$0

$5,750

Utility Costs For Office Space ➜

Optional

$0

$1,150

WiFi & Internet ➜

Optional

$0

$100

Inventory Expenses

If you sell a physical good, you'll likely have to start with some inventory.

Cost Required? Min Cost Max Cost

Upfront Costs For Inventory

Optional

$300

$5,000

Inventory Storage

Optional

$0

$5,000

Package Design ➜

Optional

$50

$3,000

Shrinkage

Optional

$0

$1,000

Distribution costs

Optional

$0

$750

Website Costs

Every business should have a website, and it's worth spending a bit of money to set it up right.

Cost Required? Min Cost Max Cost
Domain Name ➜

Required

$12

$200

Business Email Hosting Service ➜

Recommended

$1

$15

Advertising & Marketing Costs

Cost Required? Min Cost Max Cost

Customer Research & Surveys

Optional

$0

$300

Affiliate Marketing Commission & Fees

Optional

$0

$250

Influencer Marketing

Optional

$0

$750

Press

Optional

$0

$500

Google Ads

Optional

$0

$300

Facebook & Instagram Ads

Optional

$0

$350

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